With more than 3.5 billion smartphone users around the world, it's no surprise that the mobile apps industry is thriving. App usage and smartphone penetration are still increasing at a steady pace, with no signs of slowing down in the foreseeable future. We use our phones at work, at home, on the street, while eating, in bed and even in our cars. You are probably reading this from your mobile device right now.

According to Statista, Mobile Apps are expected to generate $ 189 billion in revenue by 2020. Apple App Store has 2.2 million apps available for download.

There are 2.8 million apps available for download on the Google Play Store. If you want to compete and gain market share in this billion-dollar industry, you need to know App Store Optimization. So what is ASO app store optimization? Why is that important to your development and How to Optimize App Store? In this article, we will introduce you in detail. Let's check it out.

1. What is ASO – App Store Optimization?

App store optimization is the process of optimizing a mobile app to rank higher in app store search results. The app stores include App Store for iOS and Google Play for Android. In addition to ranking high in app store search results, app store optimization also focuses on click-through rate (CTR). That means you need to get customers to actually click on your app.

Even if you have a lot of money to invest in attracting users, app store optimization matters because it gives you free free downloads from users. These downloads tend to convert into high-quality users, because instead of being persuaded by ads to download apps, they're looking for apps that have shown interest or an existing need. Thus, users tend to become more loyal users.

2. What is the difference between ASO and SEO?

App store optimization is the process of improving app visibility in the app store with the goal of increasing app downloads without having to pay for ads. Search engine optimization is the activity of helping your website to rank higher on organic search engine pages by increasing traffic to your website.

  • Search intend on the App Store: Search queries in the app stores are often shorter than on the web. Users tend to search for apps by brand name or they are looking for apps that cater to their exact needs. Therefore, search queries tend to be more active and related to specific app features.
  • Search intend on website: With the huge amount of information on the internet today, it will be difficult to find exactly what the user wants. Therefore, the phrases tend to be longer and more specific. When searching on the web, users tend to search for answers to a specific question or execute queries to fulfill a request or buy a latest product / service.

Additionally, ASO and SEO differ based on a list of ranking factors:

3. Why App Store Optimization is important?

Nowadays, there are more than 5 million apps available on the App Store and Google Play Store. You have to compete with millions of other apps to get users' downloads.

People mainly find specific apps in app stores like Apple Store and Google Play Store. More than 70% of mobile users use search to find new apps. More than 65% of all downloads take place directly after searching. As you can see this is the most common method of detecting new applications.

Besides, ranking position also directly affects the number of downloads. The higher your app ranks on search results, the more it will appear with users. Higher app ratings also get more downloads because users tend to look at the top 10 apps first rather than scrolling down to the last.

Therefore, if you are not using app store optimization, you may be missing out on this huge opportunity on the largest marketing channel for mobile apps.

4. What are the benefits of App Store Optimization?

  • Improved prominent visibility on search results

No matter how great your app is, if the app doesn't come out and they can't find it, you won't get the app success you deserve. Therefore, don't waste your time and effort, start optimizing right away.

  • Increase app downloads without paying for advertising

A good app store optimization strategy will definitely boost your organic installs and ensure long-term results. Besides, instead of spending money on advertising, you can reduce user conversion costs by focusing on an organic growth strategy with app store optimization. This not only saves money but ensures steady growth over the long term. Because when users search for keywords related to your app, they will always find your app.

  • Increase sales and conversion rates

There are different ways that can help you monetize your app, including in-app advertising, in-app purchases, and subscription models. Hence, many of you may decide to run your ads in order to bring in more users and, therefore, increase sales. But if your app store listing page doesn't convert, which means convincing users to actually download your app, then your ad spend has gone to waste. Remember, App Store Optimization is also about Conversion Rate Optimization, getting people to click through and download.

  • Global audience

By making your app available in different languages, you can get customers from all over the world to use your app through the App Store Optimization process called localization.

5. How to make App Store Optimization

Are you looking for some app store optimization tips? Here you are:

  • App Tittle: Just like a website tittle, the importance of the tittle in the app store must also be focused, make sure your tittle clearly and complete the content of the app. Since Android is being used by many brands with many different screen sizes it is difficult to display all the tittle on all of them. The best strategy is to keep the app's tittle as short as possible so that searchers can read your entire titte.
  • App Description: Clear, captivating lines will increase the competition for your app. Before users can rate your app on their own, they must read through your description. Have an impressive opening for searchers to continue reading your content and downloading your app so you have been successful. You have 4000 characters to highlight your app, use it wisely.
  • App Icon: Look at the icons of big brands (Facebook, Twitter) and impressive icons and speak its own distinction will make a good impression on searchers.
  • App Type: Google divides apps into two main types: application and Game. Where to put your app, you know it.
  • App ScreenShot: Everyone wants to see how the product they are planning to download, so your screenshots are very important. Set screenshots that show the strengths that your app brings, especially impressive photos.
  • Category: Put your app in the right place in the right place, so searchers will quickly find your app, and you won't be taken to the island by Google Play.
  • App Youtube Demo: A very useful function for the Play Store is Youtube Demo, which allows you to upload a Youtube video to your app, use it to give users impressive introduction to your app. friend.
  • Leverage Google Plus: Every app has a Google Plus Plugin, the more G + you have, the more likely your app is to appear on the front page of the Play store, "Google + is a Google product, so somewhere there is taste for it "- Author
  • Off-page
  • Overall App Ratings: This is a very important factor in app optimization. If you have 1200 people voting 5 stars, your app is rated as great. Rating directly evaluating the performance of the app, a good app will have a good rating. Remember to get high on the front page of the App store is a combination of feedback, rating, downloads and G +
  • App Reviews: Like rating, the more favorable feedback you get, the higher your app will be. So you must pay attention to user feedback to have a suitable strategy and improve your app better.
  • Total App Downloads: This is what you expect as well as accurately reflecting how hot your app is, the more downloads you have, the higher chances of your app being downloaded by others.
  • Link Building: This is exactly the same as doing with the website, you should have appropriate backlink creation campaigns.
  • Cũng giống như Google Play Store, tuy nhiên việc tối ưu trên Apple Store đơn giản hơn nhiều. Dưới đây là một số  điểm khác nhau:
  • App title:  Apple recommends titles to be less than 25 characters.
  • Keywords: You should use unique keywords for your app. Maybe they have the same functions and characteristics, but the keywords avoid duplication or use of competitors. Therefore, it requires you to research and choose keywords to suit your app.

You can check out 5 Myths About App Store Optimization (ASO)


Currently, there are many agencies that provide app store optimization services, but you should choose one that is reputable and has many years of experience. If you have any questions about app store optimization, our article or our products, leave comments in the section below or contact our support team, we will answer all of your questions right away.

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