Let’s see some statistics from Deloitte’s report:

  • 36 percent of consumers expressed an interest in purchasing personalized products or services. 

  • 1 in 5 customers is ready to pay a 20% premium for personalized products or services.

  • 48 percent said they were willing to wait longer for personalized products or services.

It can be seen that shopping for personalized products is gradually becoming popular, and the report also states that customers are willing to spend more to own the product both money and time. So what is a customized product, what is a personalized product, and What makes it attractive to customers? All of them will be defined in this article. Keep reading to find the answer.

What is customized product and personalized product?

Customizing products gives users the experience of designing their own products by allowing them to change details on the goods such as color, material, size as well as clipart on the product. However, you can only customize parts of the product from the options provided by the supplier. For example, a customized bag that can change materials, colors on handles, straps, middle block, side panels, and inside,...

As for personalized products, customers can change the color, text, and even add photos and words that can represent the personal.  

The most significant difference between these two types is for customized products the supplier gives customers choices, and for personalized products, customers can add personal elements such as name, photo,...          

This is an instance of customized bags.


Customized and personalized products can give users a great experience in shopping and using product by allowing them to design the product themselves. Therefore, users increasingly prefer highly personalized products.

You do not only offer personalized products for customers. Therefore, you need a tool that can take you to stand out from others.  Product customizer can help you. It allows you to offer the customer a simple tool to customize products on your site. Your customers can easily create a unique design by adding text, images, and clipart... or simply changing the color and materials.

Not only a design tool, but product customization can also help you boost your sales volume, and enhance the customer shopping experience,... More specific benefits of using the product customizer feature are presented below. 

Benefits of using product customizer feature on your website

Enhance the customer shopping experience

Customers who receive personalized products and services will feel special and appreciated. Not only shopping for goods, but they can also design their own products. This will be a great customer experience, and it take a big part in satisfying customers. 

Increase your revenue

As Deloitte reports, customers are willing to pay more for personalized products. As a result, you can get a larger amount of revenue than just offering regular products.

In addition, providing personalized products will help you attract more customers and increase customer retention, building customer loyalty to your brand. All of this to positively impact your revenue.

Accrete customers loyalty

When you provide exactly what the customer wants, and make the customer satisfied, what you get is not only an increase in revenue in the short term but also in the long term thanks to the number of loyal customers. Personalization helps retain customers by building the relationship between the brand and the customer. 

Satisfy intangible demand

There are needs that are difficult to express in words, but personalized products can help satisfy these intangible needs more than conventional products. Personalized products are one of the things that help users express their individuality and personal characteristics, as well as their difference from others.

Enhance your competition advantages

When you offer your customers personalization, they'll feel you understand them, they can find what they need from you, and there’s no reason for them to leave you and choose other providers. It can make you different from others in the market.

Increase the sense of value

An item created by themselves will feel more valuable because they not only have to pay money to own it but also take the time to design it. Products are created by customers will have a connection between them, therefore they tend to value personalized product.

Woocommerce product customizer


If you are using Woocommerce or are planning to use Woocommerce for your website then you have come to the right place. Now, we introduce a tool that can allow your customer to customize Woocommerce products - NBdesigner - a powerful Woocommerce product customization. It offers your customer a chance to personalize products on the website easily and quickly. 

Our solution is a plugin packed with exclusive functionality that provides customers a great experience with a high-quality outcome. 

With a customizable product collection, customers can get a vast artwork gallery with flexible custom options like clipart, Google font, color, style, and so on. The user also adds text & numbers or personal images. An online product designer simplifies the creation of product processes, suitable for all kinds of customers.

With many ideal features, this plugin enables the users to showcase unique ideas and make an awesome design through smooth clickable options like rotating, dragging, flipping text and pictures. Besides, an administrator can set up the price as well as manage information of your customer or all designed product easier.

How to integrate product customizer feature

Using a woo-commerce product customization plugin

Product customizer feature is a necessity for online shops - that offer customized products. You can use a woocommerce product customizer plugin to integrate the product customizer feature for yours.

Here is a guideline to Install NBDesigner Plugin. It will useful for you in case you want to integrate NBDesigner for your storefront.

Our product designer is a complete product customizer plugin for Woocommerce- a great choice for your online shop. It contains all features that you need to serve customized products. Let’s discover them with us. 

Highlight features of NB Designer for custom product


Various templates, images, elements, clipart 

Get free access to millions of the world’s best stock images, elements, and templates. We guarantee that you will always find the true graphics suitable for your needs.


Free-hand drawing 

Especially, you also can use many available brushes to draw, you can create your own signature.


Printing product builder option

You can easily add, and customize the identities, variations, images, and information for your products with our powerful product builder. 

Unlimited graphics and images 

Your customers can use their own photos from Facebook, Twitter, Instagram, and Dropbox or Upload their own images during the designing process.

Custom design 

Admin can create one or more templates and manage them easily in the admin panel.

Upload design

Allow customers to upload their own designs with different types of files.

3D product design & preview

Offer an immersive and unique 3D shopping experience. Turn any item in your store into a customizable product with real-time 2D, 3D & AR Create the best Visual Shopping Experience.


All in one design tool

Users can update editable fields like text and photo uploads in the design template as well as add new elements like text, images, clipart, QR codes, and shapes. 


Printing product price matrix

You get the flexibility to configure multiple options and define pricing for any product.


Responsive designer layout

Our Storefront solution makes it easy for people to buy with confidence and offers seamless browsing and ordering experiences from any device, anywhere and anytime. 


Unlimited product setting

Banners, Business Cards, Flyers, Photo books, Bags, Bikes, T-Shirts, Mugs, Caps, Phone Cases and much more that I can’t compile here. All of them are set on your admin dashboard easily.


Nbdesigner - Product builder

The Product builder offers a solution that allows customers to own a customized product by building from each part product. They are offered a range of choices on each part of the product and choose the option that they like. The end product is a combination of many parts… The user is typically given the option to save the build, share it, or immediately purchase the product at the end of this process. 

For example, customers can build a bike on the product builder. You can set up components of the bike that can be customized such as the size of the frame, paint finish, the color of the frame, types of tires, types and colors of wheels, types of pedals, grips...


Customers can change the frame size and paint finish on the product page.

In the customize feature, customers can customize the frame, decals, logo, or more depending on the sellers.

After all, you will receive your product built yourself.

Case study: Zara


In recent years, product customization has become increasingly popular among consumers. Retailers are now offering more opportunities for customers to personalize their purchases. One such retailer is Zara, a Spanish fashion retailer with a significant increase in revenue since implementing product customization into its business model.

Zara began offering product customization in 2017 and saw an immediate uptick in sales. In the first year alone, the company saw a 20% increase in revenue from this new initiative.

Zara makes product customization easy by allowing customers to mix and match different garments to create their own unique looks.

Customers can order made-to-measure clothing and accessories online or in-store. Zara's product customization is easy because it offers a wide range of sizes, styles, and colors to choose from. In addition, customers can see how their customized product will look before they buy it with so many options and a user-friendly interface.

Zara's online store offers a "Create Your Look" feature that allows customers to select different items and see how they look together. This makes it easy to experiment with different combinations and find the perfect outfit. Once you've found an outfit you love, you can save it or share it with your friends.

Product customization allows customers to create unique items that are specifically tailored to their taste and style. This level of personalization is impossible with mass-produced items, which can often feel like they were designed with someone else in mind. As a result, customers are more likely to be satisfied with their purchase when they have a hand in its creation.

This focus on personalization has helped Zara stand out from its competitors and build a loyal customer base. It has also allowed the company to charge premium prices for its custom products. In a crowded and competitive market, Zara's focus on customization may be key to its continued success.


Customized products and personalized products will both become more and more popular in the future. Along with it is the provision of personalized products as a necessity. Woocommerce product designer was created to provide a great solution to support sellers. NB Designer offers a complete solution to provide customers a great experience with a high-quality outcome. With many ideal features, it is a necessary tool to boost your sales volume.  Get experience with our Woocommerce product customization.

If you have more unique requirements, please contact us to discuss about your project.



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