Context and Challenge

In the competitive world of print products, businesses need to provide an efficient and user-friendly online ordering experience. Our client specializes in various print products such as business cards, flyers, posters, signage, and plans. However, the initial ordering process was cumbersome, leading to potential customer frustration and lost sales. Their goal was to improve the online experience while making it simpler for customers to find the right products and submit artwork for printing.

Goals

The primary objectives were to refine the client's online presence, enhance their catalog structure, and provide an intuitive ordering process for customers. This included making it easier for customers to discover services, submit designs, and ultimately place orders.

Solution Overview

CMSMART facilitated a transformation of the client’s web presence by implementing best practices in online ordering and product display. This involved creating a more organized catalog structure, enabling clearer service discovery, and streamlining the artwork submission process.

Key Capabilities

• Online Ordering: Simplified ordering system that encourages customer engagement.
• Product Configuration: Enhanced options for customized product setups.
• Artwork Upload: Convenient features allowing customers to submit designs effortlessly.
• Online Design Option: Real-time design capabilities for customer interaction.
• Clearer Categories: An improved navigational structure that helps customers find their desired products quickly.
• Improved Customer Flow: A streamlined journey from product selection to order placement.

Implementation Approach

The implementation was rolled out in phases, focusing first on analyzing the existing site structure and identifying pain points. Next, CMSMART enhanced the catalog for better service visibility, followed by the development of an intuitive ordering workflow. Finally, thorough testing ensured that customers experienced a frictionless ordering process.

Outcomes and Results

As a result of these enhancements, the client's online platform has become more customer-friendly and visually appealing. The changes have facilitated a smoother ordering process, allowing customers to transition from quote requests to artwork proofs, production, and fulfillment with ease. The improved structure enables better showcase of their portfolio, illustrating the breadth of services offered, and adds professional polish to their online presence.

Integration into Client Workflow

With an optimized flow from your quote to proof/artwork to production and fulfillment, the client can now deliver a more responsive and effective service. This evolution has positioned the client to better meet customer demands, enhance satisfaction, and ultimately drive more sales in their print product offerings.