One-page vs Multi-page checkout has been significantly debated in e-commerce, with advocates on both ends. However, experience indicates that the “ideal” solution must be determined on a case by case basis. In particular, we have sought to understand what types of one-page checkout are in the market, as well as the importance of optimizing checkout for usability, across both one-page and multi-page designs. In leveraging both this research and our own experience designing checkout flows, we’ve produced a succinct set of observations that can help clients and designers make more informed decisions in the future.

To provide some background: the premise for one-page checkout for VirtueMart is that it, as one would expect, lets users go through the checkout process within a single page of a site, by entering all of the required information without having to load additional pages. The idea behind this is that customers can get through the final steps to purchase more quickly.

Three Types of One-Page Checkouts

We have identified three different kinds of one-page checkouts to consider: single-page, accordion, and false single-page.

1. A single-page checkout lets a user fill out the information required in no particular order. For example, a user could decide to enter their credit card information first, then their shipping address, and finally place an order. If the user fails to provide any required information, error messages should appear to clearly identify the error and how to fix it.

2. Accordion checkout is a way of collecting the information required for checkout through a series of steps that exist within the same page, but are revealed as a user completes each section. When a user correctly completes a section, they continue to the next step. If a user fails to fill out a section correctly, an error message will appear to identify the error and how to remedy it. Users cannot advance to the next section unless they complete all the prior ones (for example, a user can not enter a credit card until they have entered a valid billing address). When all of the sections are complete, the user is able to place their order.

3. A false single-page checkout shows all of the required information fields at once, similar to a regular single-page checkout. However, this is an illusion, because this design only allows users to enter information as they complete each section, similar to the accordion structure. If a user fails to fill out a section correctly, an error message will appear, and they will not be able to advance to the next part of the checkout. When all of the steps are completed, the user can place their order.

Which check-out template should you choose?

With many choices for where to make online purchases, it’s important to create an experience on your site that’s inviting, simple, and engaging at every touchpoint. One-page checkout can be a huge boost to some brands, while for others, a fully optimized multi-page checkout is the appropriate solution. There isn’t a one size fits all option; what matters most is making a decision about checkout that stems from an informed opinion based on the specific brand and customer needs.

VirtueMart One-page Check Out

Purchase is the lastest step to turn your customer’s needs to become your income. Properly ordering steps according to user expectations, as well as letting users know where they are in the process, both greatly increase user confidence and conversion rates. By clearly listing and explaining any time restrictions on making purchases, users will either be swayed by the scarcity principle or plan their purchase accordingly. Making these time restrictions as lenient as possible will also increase conversion. 

With many choices for where to make online purchases, it’s important to create an experience on your site that’s inviting, simple, and engaging at every touchpoint. One-page checkout can be a huge boost to some brands and now is the right time for using the best one-page checkout to engaged your customers. Virtuemart one page checkout is one of the best tools to come from CMSmart. CMSmart is one of the top software outsourcing companies which focus on a total eCommerce solution and consulting for all eCommerce business. 

Introduction video in how One page checkout works:

When using Virtuemart one page checkout you can increase revenue up to 70% and attract about 50% engagement. We all know that nowadays smartphones are the most viral device, therefore our template is 100% responsive to serve every kind of device. Since the day we launch our first version till now, we have served moreover 6000 happy clients and still counting. Therefore you can trust our team and choose our extensions. See more at DEMO of the product 

Good simple one-page checkout can bring you a perfect solution to help you to increase your sales. Virtuemart one page checkout is exactly what you need. Please contact us to get more detail.

Many thanks.