What is One Page Checkout? Compare One Page Checkout and Multi-Page Checkout.

E-commerce has grown fast, unprecedentedly in the past 2 decades. They started with the first orders, a book on Amazon, in 1995. In just 20 years since then, the e-commerce industry has earned over $ 2 trillion. Ecommerce has revolutionized retail and changed people's consumption habits. Now, it is making online shopping easier for the modern-day customer. One of the great benefits of e-commerce is online payment or we often call "checkout".

With the development of delivery systems and information technology, electronic payment has helped people save more time. You just need to stay at home and still be able to find your favorite items without paying cash. But needs don't stop there. Customers need to trade faster, shorter, save time. So one-page payment was born. So what is a One Page Checkout? We will find out in this article. Here we go!

The first, we need to know: what is One Page Checkout?

As you know, the complete e-commerce checkout process needs the following necessary information:

• Billing information
• Shipping information
• Shipping method
• Payment information
• Order review
• Checkout method

There is a lot of information that customers and sellers need to coordinate to make the payment process smooth and secure. Therefore, the payment process requires many pages to enter information in sequence to complete the entire profile. This is annoying for buyers. So, the developers have created One Page Checkout Feature.

OnePage Checkout helps gather the information that is needed and complete the sale as quickly as possible. When using the Onepage Checkout, the entire checkout process takes place on one page. With each piece of checkout information, website owners can expand it as needed.

Although paying one page brings a lot of great benefits, why do many people still prefer to use the multi-page payment for their transactions? I will analyze and compare this issue right below between One Page Checkout and multi-page checkout.

Compare Multi-Page Checkout and One Page Checkout

Multi-Page Checkout

What is A multi-page checkout process? They will breaks down the required steps in the process and spreads them out into some pages. This would typically require your customers to input pertinent and to classify much different information: shipping and billing address, shipping method and payment details.

Pros

1. Easy collect and classify customers information

Splitting your checkout process is a good strategy for the collection of valuable customer data. Visitors who intend to purchase may be recipients for future marketing offers. So, with a multi-page setup, you can easily ask for that basic information from your customers such as name, age, email, phone number, etc whether they complete the purchase or decide to abandon their carts. That information will become your potential customer data.

2. Encourages cross-selling and up-selling

Motivating your customers to add another product to their cart. This sure will not reduce your sales. That is exactly what multiple page checkouts can accomplish. In this kind of process, you can try to do cross-selling and up-selling before the customer can complete the purchase. Here’s the part where you could use promotion events in your "buy one get two" offers and even offer huge off for their purchase.

Cons

1. Lengthy and time-consuming process

If your customer finds that there are many pages to fill out before they could purchase, they may run out of patience and abandon their shopping cart. Worse, they may find a competitor’s site is much simpler to purchase. Here’s a tip: you just 3 to 4 pages for the entire checkout process to lessen customers abandon their cart.

2. Intimidating layout

Imagine having all of the required information for the checkout process set out on different multiple pages. Will they make you a headache? A multi-page payment setup, on the other hand, presents and requests the same amount of information. So, you will feel tired of the amount of duplicate content. Therefore the shorter the information presented on one page, customers feel comfortable making the purchase.

One-Page Checkout

Pros

1. Less tedious

The most advantage of the single-page checkout is the simplicity and ease of the process. In other words, with the quicker the checkout process and the fewer the clicks required, the higher the possibility of customer purchase.

2. Speeds up page performance

With one page checkout, customers can experience an improved page loading time. A word of caution: Loading time is dependent on the content volume and size of your checkout page. You should optimize it!

3. Improved navigation

With a multi-page checkout process, customers must go back to a previous page to check the information they have provided. A single-page setup allows the customer to have an overview of all the information they have provided on that page without having to check out another page. This makes affording added convenience as an incentive for your customer to complete the order.

Cons

I will tell you about the disadvantages of One Page Checkout in the next posts. You can try our product: Virtuemart One Page Check Out on Our DEMO. If you have any questions about this product and Virtuemart products, please contact Vincent at the contact information below. He will answer all of your questions.

Thank you for reading and keep following us to get more information in the next article! Bye, See you soon!

Further reading

• Baymard Institute UX research
• MDN Web Docs