Despite the rise in popularity of social media in ecommerce, marketing with email continues to be among the leading economical means of advertising an ecommerce website. Efficient email marketing demands the utilization of a robust email marketing application that is both professional and easy to use.

As a small business, your advantage in competing with larger companies is being able to match the level of professionalism and exceed the personalized level of customer service. You need to have an email list and it must consist of customers and people interested enough in your business to provide an email address to stay on top of your business.

However, if you want to capture more leads, here are few things you need to consider which will determine the success of your email marketing efforts in 2015.

1.Be Useful

Presently, consumers are staring at an invitation avalanche, with every company requesting for attention. This is on top of all the legacy advertising that envelops us like a straitjacket. Therefore, make your content or whatever it is, useful to your customers and prospective customers, and remember being helpful, entertaining and informative are all forms of utility.

2.Make Automation Work For You

By making use of automated marketing, you will continue to develop leads through your email marketing campaigns. This enables you to systematically stay in contact and send targeted content to your different customer lists wherever they are in the customer lifecycle. Undoubtedly, you would like to automate as many connections as is possible, giving potential customers with appropriate information when and how they want to receive it.

3.A Call to Action

After spending so much money, time, and effort on a promotional email, a lot of eCommerce businesses never incorporate a powerful call to action, which ultimately defeats their objective. Take advantage of your subject line and pictures to communicate a single, compelling Call To Action. Multiple Call To Actions can quickly frustrate a reader in the few seconds they are looking at your email, therefore avoid complexity by making their preferred action more clear.

4. You Need To Be Relevance

Successful eCommerce email marketing begins with segmenting your customer email lists. A communication or advertisement may not resonate with every of your customers. Consequently send out your email marketing as it suits every of your customer.

5.Leverage Your Data

Leveraging the data you collect from the behavior of your website visitors is one of the most effective ways to utilize email for eCommerce marketing.

For instance, if a visitor is about making a purchase but abandons the shopping cart, this action can warrant an email that will re-engage him. However, if he does not return to complete the transaction after the first reminder, you can add him to your lead promotion campaign to keep him in the sales funnel.

Finally, communicating with your email list is not only effective, it is essential to your business success.