One-page checkout" is more than another eCommerce catchphrase. It can significantly reduce the likelihood of cart abandonment for online retailers. 

Without going through the checkout process, your customers will not be able to complete their transactions on your e-commerce website. The checkout process starts when a customer hits the "Buy Now" button or is on the "Shopping Cart" page and clicks the "Proceed to Payment" option. Around 87% of online shoppers abandon their carts during the checkout if the process is too long or complicated, suggests data from Splitit.com.

A one-page checkout combines all the functionality of a standard checkout into a single, easy-to-navigate page. This includes payment details, billing, and shipping or pick-up information, and cart contents. The result is a smoother, faster checkout process with fewer clicks, steps, and chances for cart abandonment. 

For that reason above, this tutorial is going to help you figure out all the information about one-page checkout

1. What Is One Page Checkout?

1.1. What Is One Page Checkout?

One-page checkout

One-page checkout displays all the elements and fields of the checkout on one page.

WooCommerce one step check out is one where customers can add and remove products, fill checkout details and make a payment, all from a single page, without switching to multiple pages.

As its name suggests, a one-page checkout displays all the elements and fields of the checkout on one page. This includes billing and shipping address, shipping options, payment information, and additional information. The idea behind it is that customers can fill in all the required information on one page so it helps reduce cart abandonment.

1.2. Why does One Page Checkout works?

Shopping cart abandonment is a real problem for online stores. In fact, it’s been shown that over 69.23% of shopping carts are abandoned worldwide. That percentage is extremely high and it’s no wonder if the majority of online stores have a checkout process that’s hard to navigate.

The problem with the standard WooCommerce checkout page is that it makes the checkout process unnecessarily long. This checkout will typically involve multiple steps and page refreshes, making it extremely easy for your potential customer to give up before they hand over their cash.

A one-page checkout, on the other hand, is a faster and simpler process, requiring the minimum amount of time and details you need from your customer. The result is a massive reduction in abandoned carts and a better experience for your customers.

So now we know the benefits of switching your store’s checkout from the standard WooCommerce setup, to one-page checkout, let’s make that process even easier with a plugin.

2. One Page Checkout vs Multi-Page Checkout: Which is better?

2.1. One Page Checkout

One-page checkout is better than multi-step checkout when it comes to the conversion rate

Pros of One Page Checkout

  •  Fewer clicks. Ecommerce stores that have a one-page checkout require their customers to make fewer clicks than customers checking out on a store that has a multi-page checkout.

  • Appears to be easier. The idea of a one-page checkout can initially appear easier to complete as fewer steps can appeal to time-conscious customers.

  • Higher conversion: Several studies have shown that one-page checkout is better than multi-step checkout when it comes to the conversion rate. For example, In an A/B split testing conducted by Elasticpath, it was found that the single-page checkout page outperformed the two-page checkout process by a whopping margin of 21.8% difference in conversion rate.

  • All Details in Single Page: Unlike in the multi-step process, customers can view and edit all the details they have entered without going back and forward through the steps.

Cons of One Page Checkout

  • It’s intimidating. Some merchants might believe that consolidating checkout information into a single page can simplify the checkout process for customers. However, long pages of forms can intimidate customers and can cause them to abandon their shopping cart altogether. Not to mention, never-ending scrolling can cause customers to get lost or confused while checking out.

  • Slow Site Speed. Forcing a high volume of content to display on one page can increase the load time of your website. Remember, consumers tend to turn to online shopping because it’s generally faster and more convenient than shopping in-store. With that said, a slow-loading checkout can be enough to cause a potential customer to search elsewhere for the same products.

  • Analytics. Having a one-page checkout doesn’t allow merchants to track sales funnel data. In other words, Google Analytics can’t identify the point at which a customer abandons a sale.

2.2. Multi-Page Checkout

Pros of a Multi-Page Checkout

  • Clean and Simple Layout: Since the checkout process is divided into steps and each screen contains only a particular kind of information, input fields can be displayed in a clean design with less clutter in each step. So, the customers won’t get overwhelmed. Although it requires additional clicks to forward through the steps, some people would find it less intimidating and easier to fill out.

  • Good User Experience: The multi-step checkout process divides the checkout process into different steps. So, each step has only a few fields to fill in which can be less intimidating for the customers. Apart from that, the progress indicator helps customers to see how far they have reached in the checkout process and how many more steps are there to complete the order.

  • Get funnel data in analytics: With the multi-step checkout process, you get the checkout funnel so you can analyze at what step, most of your customers tend to exit from the checkout process. If you have a one-page checkout process on your online store, you can’t get this data because there are no multiple checkout process steps for the analytics tool to track.

Cons of Multi-Page Checkout

  • More clicks: After finishing each step in the multi-step process, customers need to click on the next button to go to the next step. It would make them feel that the checkout process consumes too much time which could be annoying for time-conscious customers.

  • Difficult to edit details: If a customer wants to edit the details in a previous step, they have to go back to the previous step again

So, One Page Checkout vs Multi-Page Checkout, Which one is better?

When Should You Use One-page Checkout?

  • Digital Products: One-page checkout is particularly useful for digital products because there is usually less information required from the customer. For instance, you will not need a shipping address or shipping method.

  • Repeat Customers: If most of your sales are return customers and they have user accounts on your eCommerce website, the one-page checkout process is fine because customers don’t need to fill in all the details each time because of their details are already saved on the site. This can often be the case in B2B sales

When should you use a multi-step checkout process?

  • If you collect lots of information from the customers during the checkout process, the multi-step checkout process would be a better option

3. Three types of One Page Checkout

A one-page checkout contains all elements of a standard checkout process on a single page, including cart contents, payment details, billing and shipping addresses, and shipping options. This reduces the number of pages and clicks to complete payment, resulting in a faster checkout process. 

Typically, a one-page checkout allows users to fill out the information in any order, as all form fields are on one page. If a user fails to enter data in any field, error messages will prompt them to complete those fields.

  • This is also a good time to distinguish a one-page checkout from multi-step, single-step, and single-click checkouts. One-page checkout is contained to a single page, and all information is processed on that one page.

  • Multi-step checkouts: Use multiple steps, and often pages, to complete the checkout process.

  • Single-step checkouts: Use one step to complete the process, such as a single webpage, a single email, etc. While they may require multiple fields to be filled, they are often on a single page or done with only one ‘action’ is required by the customer.

  • Single-click checkouts: Use a single click to complete checkout. Billing, shipping, and other payment information will typically need to have been previously entered for this to work.

4. Four types of platform for Onepage Checkout

4.1 Woocommerce One Page Checkout

WooCommerce’s default checkout page includes all of the essential form fields for making a purchase 

WooCommerce One Page Checkout is a premium WooCommerce extension

There are 3 ways of using One Page Checkout in a store:

  • Enable one-step check out on a per-product basis.

  • Manually insert the shortcode and attributes into the post.

  • Use the One Page Checkout graphical interface (Classic editor only).

The default WooCommerce checkout page is simple. It meets basic eCommerce needs and enables payment. Since it’s the final step in the sales process, many online store owners fail to give it the attention it deserves, preferring to spend time optimizing the marketplace pages, driving traffic, and shipping orders on time.

The truth is, default checkout pages are not intuitively designed to close a sale or improve conversions. They are designed to process payments after a customer is set to buy. As the checkout is where you capture revenue, you should optimize the checkout experience and reduce the checkout abandonment rate.

WooCommerce’s default checkout page includes all of the essential form fields for making a purchase, including:

  • First and last name

  • Country

  • Address

  • Town / City

  • ZIP code

  • Phone number

  • Email address

  • Shipping address

The page also shows an order summary with product details, a subtotal, shipping fees, and a final total. There is a call to action that completes the order and processes the payment. This meets the bare minimum for processing an order, but to gain traction and drive revenue, you’ll need to make improvements.

4.2 Magento One Page Checkout

One-page checkout in Magento is a single page that displays all the elements of a standard checkout process, including cart, billing and shipping addresses, shipping options, and payment information. One-page checkout is used to simplify the checkout process by reducing the number of clicks and fewer checkout pages. 

With One Step Checkout Magento Extension, shipping address, shipping method, payment method, and order summary are filled and presented in the space of one single page. View more: The Best Magento One Page Checkout Extensions To Boost Ecommerce Sales

magento-2-one-step-checkout-extension-display

 As can be seen, all the blocks of information are being presented in order and in style (which can be personalized). It makes the Magento checkout page appear more eye-pleasing and attention-grabbing that encourages customers to finalize their orders.

Your Checkout Magento 2 page can now be modified to fulfill your every single need. The checkout page is real estate and this module works as a brilliant broker to guide you with creating and placing other add-ons. 

customize magento 2 one page checkout tutorial

Your Checkout Magento 2 page can now be modified to fulfill your every single need. Click here to get demos

4.3 Shopify One Page Checkout

Shopify One Page Checkout allows merchants all across the world to connect with Payment Gateways that don’t offer an official Shopify Integration and optimize their sales process immediately.

4.4 Virtuemart One Page Checkout 

One page checkout for Virtuemart is very easy to use and convenient. See the demo here

With Virtuemart One Page Checkout, shop owner will increase their revenue up to 70% when using One Page checkout products as a great review from our beloved customer because their customers do not want to create an account and log in, they simply want to visit the site as a ''guest'' and make their purchase anonymously. It reduces from three steps to just one step.

One page checkout for Virtuemart is very easy to use and convenient. Customers choose a product which they like from the shop, choose quantity and parameters. And then click on "Add to card" button.

All things display only on one page. Customers fill full information as Billing info, Shipment address, shipping method, Payment method, Delivery date and please note a coupon code for discount. Finish with one click on ''Confirm order'' button. So what are the top 5 Virtuemart One Page Checkout Plugin In 2020?

5.How to optimize a single page checkout

5.1 Simplify!

Simple mobile checkout design with different sections of checkout in sections

Keep your page simple and clean, as you want the design to be stylish but still accessible to new and veteran customers alike. CTAs should be conveniently displayed, prominently featured, and easy to navigate. Make the information you are requesting clear by leaving a label visible rather than an empty form field.

Overcrowding the customers’ screens can distract and confuse potential buyers. Instead, keep a minimalistic design and make sure navigating the page is easy and convenient. Display products along with detailed information so that customers can compare and make an informed decision.

5.2 Actively update order summary and pricing during checkout

Updating the order summary and pricing details throughout the checkout process provides the user with the most relevant, up-to-date information about payment. Giving users the most current information about the payment will help keep them in the checkout process and funnel them through to complete the purchase.

5.3. Include the final price in the last CTA

Your final – and most prominent – CTA should be to complete payment and checkout. When including this call to action, make sure that there is nothing else distracting the user or directing them elsewhere. At this point, focus efforts on finalizing the sale.

Be sure to include the final price (which should include all taxes and any additional fees) when prompting users to click their final CTA and complete their payment. Also make sure that you disable duplicate submissions once they click the CTA, to ensure multiple orders are not mistakenly submitted.

5.4 Feature security and trust seals

Displaying security and trust seals in a prominent location of the checkout page instills confidence in the customers. Having any relevant security badges, including credit card processors, payment processor, fraud protection, and more build trust with the customer and confidence in your payment platform.

You want to avoid cluttering up the payment pages, but displaying security and trust badges in a clean, non-intrusive way will give customers peace of mind and lead them to purchase. Normal practice is to display the security badges in the footer.

5.5 Reduce form fields and simplify lengths

Limiting the quantity of checkout form fields required keeps checkout speeds up and ensures that users do not get slowed down during payment. Every field you remove from checkout saves paying customers time and brings you revenue faster.

On top of reducing the number of form fields, you also want form fields to be sized according to the information you are requesting. Your postal code entry field does not need to be as long as an address field. Manage the sizes and quantity of the form fields to keep the checkout seamless and efficient. In general, keep the labels directly above the form field where information is being requested, making scanning and entering data in the form easy.

5.6. Mobile-friendly first

Graphic of device with checkout designed on screen

As ecommerce has gained traction with customers, more shopping has shifted to mobile devices. In today’s market, any ecommerce checkout experience should be mobile-friendly, operating seamlessly and smoothly on a mobile device.

Whether your primary audience is on desktop or mobile, providing a responsive design is essential for keeping your platform accessible to all users.

5.7 Remove checkout page distractions

Reduce buttons, images, advertisements, and more to the essentials, as payment is not when you should be prompting customers with these requests. When customers are along the path to purchase, your efforts are better utilized making the payment process smooth and efficient for the customer.

5.8. Connect customers with support

Connecting potential buyers with customer support when they need it most can be the difference between an abandoned and closed sale. While you don’t want to add too much to a single-page checkout, linking customers to support options (including email, phone, and chat) when they need it can help keep them along the path to purchase. It’s good practice to have your chat box trigger to open when a customer remains idle for a minute or two.

5.9 Prioritize and highlight your main CTA, the payment button

Your main objective is to finalize the sale, and you should draw the most attention to your main call to action, which is your payment button. While you may be tempted to remarket, gain customer information, and more, you should stick to the main goal and highlight your payment button.

6. Top 8 Checkout Page Mistakes that may be killing your eCommerce Conversions

The checkout page is the conversion deciding factor for any eCommerce website. If you are driving a good amount of traffic on your store but the conversions are hitting very low, there are probably some flaws in your checkout page.

Though checkout is not the only barrier (there can be some other factors as well such as the website UX), it is the most vital element among other elements on your eCommerce website.

A huge difference can be made in eCommerce conversions if online businesses rectify their checkout page mistakes. In this article, I have listed out 8 checkout page mistakes that may be killing your eCommerce conversions, along with their solutions.

Mistake 1: No Guest Checkout option

Mandatory registration on the checkout page adds to the topmost reasons for shopping cart abandonment. Online shoppers feel annoyed when presented with a sign-up form during the checkout process.

Forcing visitors to create an account only increases the number of fields to be covered before making the payment. Some of the eCommerce stores even ask users to verify their accounts, leading to a troublesome checkout experience.

This can be avoided by offering the Guest Checkout facility. Guest Checkout allows users to get rid of the registration process and helps them make a quick checkout, enhancing your conversion rate.

guest-checkout-option

Mistake 2: Not offering Social Login

Almost every eCommerce website today provides users with the facility to sign in using their social media accounts. Not having the social login option on the checkout page can affect your eCommerce conversions.

Providing the social login option eases up the registration task (single-click registration), maintains the checkout flow, and allows users to get rid of remembering the password.

Most people remain logged in on their Facebook or Instagram. Hence, a social login option reduces the extra efforts put in during the sign-up process by allowing users to sign-up with their existing social information.

Mistake 3:  Not using the Progress Bar on the Checkout Page

Progress Bar on the Checkout Page

Shoppers might give up the purchase idea if they are unaware of the number of checkout steps involved in the checkout process.

It is important to display which stage a customer is at present when they are on the track of completing their purchase. Showing the progress of the checkout puts up a clear picture in front of the user regarding how many fields they have covered and how many more they would have to go through before they could finally place their order.

Mistake 4: No Trust Factor

With too many online frauds taking place nowadays, online shoppers do not put their trust on a website so easily while making the payment. No matter how amazing your website looks, if customers feel a trust issue, they won’t make the payment. As simple as that.

To build customer’s trust, show off the security badges on the checkout page, and make customers feel relaxed. Add an additional security layer by making your website SSL certified.

Mistake 5:  Not having a Proper Return Policy

Online shoppers do have concerns regarding the products they purchase. There is always a doubt regarding a defective or an incorrect order getting delivered. And customers want to ensure what would happen in such cases.

This is where your return policy plays its part. If it is not satisfying enough from the customer’s point of view, they will not proceed further in their checkout.

Pay attention to your return policy and make sure they encourage users to make a purchase.

Mistake 6:  Not providing Multiple Payment Options

If you are still stuck with Credit Card and Debit Card only, you are surely missing out on huge eCommerce conversions. Limited payment options would not help you in the long run. Online shoppers look for varieties, be it for products or for payment methods.

With digital wallets in trend, it would be wise to implement the major e-wallets in your store. It would provide your customers with a number of payment options to choose from and help them choose the preferred payment option while making the payment.

Mistake 7:  Not having a User-Friendly Checkout

A lengthy and complicated checkout process involving unnecessary fields adds to the frustration among online shoppers which is followed by cart abandonment.

It is, therefore, crucial to optimize your checkout page and make it user-friendly. One of the ways to do so is by upgrading your multi-step checkout to a one-page checkout. A single-page checkout puts all the checkout fields in one place.

Knowband’s One Step Check out is amongst our highest-selling modules that let you simplify your checkout page and grab more eCommerce conversions. Check out this module for various eCommerce platforms.

Mistake 8:  Checkout Page is not Mobile-Friendly

The majority of online shoppers these days browse a website through handheld devices. This is the reason why mobile apps are gaining huge popularity. However, with limited storage space, people avoid installing a lot of apps.

For shoppers using mobile devices to make a purchase, it is important to make the checkout page mobile responsive. For your information, around 1.6 billion people use mobile devices to shop online globally, says a report by Invesp. So you can imagine the impact it can have on your conversions. Make sure that the checkout process works as conveniently on a mobile device as it does on the desktop.

In conclusion,  one-page checkout can shave off almost a minute from the checkout process compared to multi-page checkout, which translates into less time for people to change their minds and leave their incomplete purchase behind. If you have any demand or questions about a one-page checkout, don't hesitate to contact us by creating a ticket: https://cmsmart.net/ to get free consultancy.