"How to Choose The Right WordPress Theme" keyword is at the top of the search engines. It proves that there are so many people are interested in this topic. Because we understand that sometimes you are likely to feel bored and stuck with the WordPress theme you are using and want to change a new one. Why not if it can help you feel more excited to work?

As you know, WordPress allows you to change the themes, and give your website a new and fresh look as easy as pie. But choosing a suitable theme for your website is not that easy, cause a perfect theme can decide the success of your website. How to make the right decision when there are thousands of options but one single choice? This article will recommend some useful tips to shortlist the qualified products which will help you choose the right WordPress theme more easily through the article “How to choose the right WordPress Theme: 10 Useful Tips”.

1. Identify the core business purpose of your website


This is the first factor to consider when choosing a WordPress template. This is also an important factor that you need to carefully evaluate. From the core purpose of your website, you can determine what requirements you need for a WordPress theme. So you can choose a WordPress template that is most suitable for your website.

Answering this question will help you remove a large number of themes that are not suitable for your website.


  • If you want to make a blog: Choose WordPress themes with highlighted headlines and clear sidebars which help everyone quickly search for everything they need.

  • If you are making an E-commerce website and businesses for sale: Themes related to E-Commerce integrated WooCommerce will be the best choice for you. You can consult: WP Marketplace

  • If your website contains many different contents: You should choose a journal theme that helps you create highlight categories, types, and groups...

2. Determine you budget


It costs you a lot to build a website. If you have enough budget which affords everything that's really ideal. However, if you only want to design the website with the lowest cost due to the limited budget, you might consider using the free theme of WordPress.

Free WP Themes: With WordPress, you have an extremely great advantage of a huge collection of free themes. It is created by designers whose purpose is to share their designs with the community. To find these themes, you can visit wordpress.org, all themes which can be used for your website are recommended to download from here. This helps you limit the spread of viruses, instead of using third-party themes or using themes from unknown sources.

Paid WP Themes: If you are planning to build a really professional website and work for the long term, consider investing in a paid WP theme. The investment in such a theme is much better than paying to hire a web designer.

3. Which features should your website have


When building a website, the design is only a smart part.  You also need to make sure that the website has all the necessary functions. Does your website need to handle multiple members who register as users? Does it need the E-commerce tools for calculations? Should you upgrade the slideshow feature to show your designs or photo collections in an eye-catching style?... Each theme comes with different features. You should choose wisely to save time and effort in management especially when there are thousands of WordPress plugins that will help you diversify your website features.

Refer to A comprehensive list of must have features for a ecommerce website 

4. Is the theme updated regularly?

Is the theme updated regularly

The core WordPress platform is updated regularly. So to make sure your theme can work properly on this platform, choose a WordPress template that updates periodically. You can check its update history. Preferably have at least one update within the last 6 months.

Plus, regularly updated themes can address any bugs or security issues and to ensure that the theme is running at optimal performance.

If you are using Cmsmart's products, updates right now. There are many new versions have just released such as: Version 5.5.2 of Wordpress Printstore, Version 3.2.3 Tshirt Printing Store

5. Ensure it’s SEO friendly theme


This is one of the useful tips on how to choose the right WordPress theme. As you know, everyone wants their website to rank high and attract as many customers as possible. The more visitors you get, the more chances to sell your products and raise your revenue. But where to begin? You have spent a lot of time and money on content, promotion, marketing, optimizing, and customization...but not many people know about your website. You need to improve your theme SEO for sure.

There are a lot of ways to drive traffic to your site, but Search Engine Optimization (SEO) is one of the most effective. Find a theme that is SEO friendly and get as many eyes on your website as possible.

More information you may want to read

Best WordPress Theme for Ecommerce Website

Best WordPress Printshop Website Templates

6. Choose a Themes You Can Customize 


A good WordPress theme is a theme that allows you to customize almost any element to make it the look and feel you want. Most of us know that using ready-made templates will make it difficult for our website to stand out, but an easy-to-customize template will allow you to have an interface with brand identity.

A WP theme where you can change the layout, font colors, images, and other elements of the interface will allow you to have a website exactly what you want. You may decide that an intro page is unnecessary, or you may want your blog page to be the main focus. Whatever navigation layout you prefer, you will be able to create it with a customizable WordPress theme.

7. Good Theme Will Be Offered With Dedicated Support


I can sure that you won't want to fiddle around with the instructions in the documentation provided. It will be very time-consuming if you have to learn the knowledge on your own when having problems with the WP theme. So make sure that the theme you choose is fully supported. The best type of support is live chat, through which you can get the fastest answers and help. In addition, providers have other forms of support such as a public forum and an email ticketing system.

8, Check Responsive Design Theme


The feature that decides whether you are the winner of the battle or not. The number of users accessing the website by mobile phone is increasing day by day. You will reach the maximum number of potential customers thanks to a responsive website. Whether they have the same tablet phone or desktop, you can still please them by providing a great shopping experience.

In addition, Google prioritizes indexing sites that are mobile-compatible. Your website will be indexed faster and can rank higher when you choose a responsive Wordpress theme.

9. Refer to selling rating, product rating, product reviews


A review of a product usually comments on how well the product measures up to expectations based on the specifications provided by the manufacturer or seller. It talks about performance, reliability, quality defects if any, and value for money. Why not take advantage of it? All that information might help you make the decision to choose the WordPress theme or not.

10. Regularly check theme and make reasonable changes

No theme is perfect forever. Remember that you always can change themes, edit styles, and plugins. Make sure that you check your theme regularly and make change if needed which will make your site interesting and always up-to-date.


Choosing a WP theme for a website seems to be simple but it is not as easy as you think. How to choose the most suitable theme? How to send the clearest messages to readers? This article “Useful Tips For Choosing The Right WordPress Theme” has shared with you a few useful tips to keep in mind when choosing a theme for your website. 

If you don't want to get lost among the many themes on the market, you can use our theme design service. A team of professional consultants and designers will help you get the theme as you imagine.

Contact us to get a consultation, and we will respond to you within 24 hours.



Lynn Jones

Shop Owner
Lynn Jone, Digital Marketer, copywriter, and avid fan of Technology!

One of my favorite quotes is: "Strive not to be a success, but rather to be of value" - Albert Einstein.

I graduated from foreign trade university majoring in Economics. However, it took me 5 years to find my passion for Digital Marketing. With over 5-years research and over 3-years practical work experience, I am confident that I can easily what problems your website is facing and suggest the best solution for your business.

I used to be an accountant, a salesperson, a banker even a receptionist. However, I just feel to be myself when I choose to be a Marketer, especially an SEOer. I have spent a lot of time studying and learning about marketing tools like Google Analytics, Google Search Console, Ahref, Alexa, Similar Web, ... In order to understand customer behavior as well as to make a website to be on the top rank on the search tool.

"Content is king". Where advertising is about the sale, content marketing is about establishing a connection. The best content marketing will lure people to your brand and keep them coming back for more.

So let’s explore the wide world of ever-increasing content, and investigate how you ensure your message is well delivered to your target customers.