According to research conducted by Lindgaard et al, it takes 0,05 seconds for customers to form an opinion about your website. It is also a factor that decides whether users like your website or not, whether they stay or bounce. An outdated website design, an unresponsive website, or a slow website speed can be reasons that users abandon the website. They are all signs that let you know it’s time to change.

Website redesign is the best way to resolve all your problems, while at the same time it can ensuring that it won’t affect the other functions of the website. 

However, do you know enough about website redesign before you start? If you are still confused and don’t know how to do, this article is completely for you, it covers all the information that you want to know such as the benefits, the redesign process, and also the cost of the website redesign.

What is a website redesign

Website redesign can simply mean that this is the process of adjusting and upgrading some elements of the website, such as the layout, visuals, and front-end code,... for the purpose of improving the website’s usability and user experience. 

Benefits of Website Redesign

A website redesign gives you a chance to take a new look at your website without building a new one. So you invest a smaller amount of money in the website redesign than in building a new one. Not only that, but you can also get a lot of benefits from redesigning your website. 

As another investment, you will have to consider whether to invest or not by comparing costs and benefits. Here are the typical benefits that we have listed, you can use it as a reference to make the right decision.

• Save money

• Attract more users

• Increase brand awareness

• Improve website performance 

• Enhance user experience 

• Boost conversion rate

• Strengthen website security 

• Better SEO result 

• Catch up with the current web design trend 

• Increase page load speed

Specific information about benefits of Website Redesign

Does your website need to be redesigned?

How to know whether your website needs to redesign or not? Below we mention several signs that help you identify the status of a website that needs redesign. 

Slow website speed 

Recent research by Google said that 53% of users abandon pages if they take more than 3 seconds to load. No matter how many resources you invest in content, it can’t play to its strengths in retaining users if your website can’t display it in time. 

The truth is that you can’t make customers wait, so what you need to do is improve the loading speed of your website.

Unresponsive website  

The percentage of users accessing the internet by mobile phones is increasing, and obviously, they will prefer a website that allows them to access it easily. Hence, you will lose a huge amount of potential customers with your unresponsive website. 

It is hard to find information 

Customers won’t stay on your website if they can’t find what they want. On the other hand, it can make users feel like they are wasting time on your website. Not only will this negatively affect users, but administrators will also have difficulty managing the content on this website. Try changing some things. Sometimes, just a few small changes will help you solve this problem.

Outdated website design 

Why is website design so important? According to research conducted by Sillence et al, 94% of first impressions are related to the design of the website. In addition, the first impression is a factor that decides whether they stay or abandon your website. Evidently, you can’t impress users with your outdated website design. It’s time for you to change your look and wait for success.

Your website isn’t SEO Friendly

SEO allows you to reach customers through search engines easily and at a cheap cost. That is why this is one of the factors that is always requested by customers when they have a need to build a website. If your SEO performance is not good, you need to make some adjustments to ensure your competitiveness.

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Top website redesign mistakes you should avoid

If you think it’s okay to just evaluate your current website and redesign it, think again. A lot of people have failed, wasted money and time on redesigning without proper strategy. That’s why we list out common mistakes when redesigning a website to help you avoid failure in the future.

• Not setting clear goals

• Not focusing on target audiences 

• Not testing enough

• Not making the website responsive 

• Not calculating enough budget 

• Not inspecting old version  

• Not caring after launching

• Not focusing on SEO friendly feature

How to redesign your website 

Whether your website is small or large, it is easy to make mistakes if you don’t have a plan to redesign it. Here are 9 basic steps in the website redesign process, you can refer to them for yours.

Inspecting your website 

The first step is also an important step that determines the effectiveness of redesigning the website. In this step, you need to understand the condition of your website and identify the problems that need improvement.

Specifically, you need to conduct some tests on the usability, responsiveness, and performance of the website. 

Usability 

This test helps you evaluate the user-friendly features of the website as well as its ease of use, It also assists you in ensuring the quality of the website. In this test, you need to evaluate the navigation, accessibility, and content of your website. If you can't do it yourself, you can use User Testing, which is a useful tool that can assist you in assessing the usability of your website.

Responsiveness

A responsiveness test can let you know whether the website works well on mobile devices or not. Using Google’s Mobile Friendly Test tool can help evaluate the operation of the website on mobile devices easily.

Performance 

Performance is an important metric in website evaluation, you can use some tools like Page Speed Insights, GTMetrix, or Google’s Lighthouse Tool to evaluate your website. These tools also provide website diagnostics as well as suggestions for improvement. You can refer to it as advice.

Understand your target audience

As pointed out above, one of the mistakes you might make is not caring about the target audience, it is also a reason why businesses fail. Once again, I want to emphasize that the final purpose of all things you do is to satisfy your customers.

To learn more about them, you can conduct customer surveys, social listening campaigns, etc. All of these activities can tell you what your customers want, help you understand and build the customer journey, know the actions that users take on the website, understand their habits when visiting the website, and know what they want to find.

Define your redesign website goals

Setting goals is a necessary step in every project. Defining clear goals allows you to know what you need to do to get there and keeps you from going astray along the way. In addition, it can help you evaluate the result of the project easily.

According to the characteristics of the business and website, each project will have different goals. Therefore, to set goals that are affordable for your business, you need to understand your business’s condition.

Below is an example of the goals of the redesign website project

• Building your brand awareness

• Sharpening your search engine optimization 

• Growing a reputation as an industry leader by educating, informing, inspiring, and motivating site visitors

• Converting more visitors into leads and leads into customers

• Up-selling new buyers and nurturing past buyers

• Getting to know your audience market better

• Boosting your mobile presence

• Rebranding your company or offering

Create the redesign website idea 

Once you’ve identified the issues that need improvement, it’s time to come up with ideas for how to best solve the problem. You can start with brainstorming with your team members, and get inspiration from a competitor’s website or some other source. Or you can also use information from customer research to help with this process.

Design Wireframes

After your website design idea is created, you can start building the wireframes. 

Designing a wireframe for your website will help you and everyone on your team better understand the layout and function of the elements on the page. In particular, wireframes also help you recognize gaps in website architecture. This will help you control risks and promptly have plans and solutions to handle them more effectively.

However, keep in mind that you need wireframes for both the mobile device and desktop versions to ensure that your website is responsive enough.

Mockups and prototypes

A wireframe is simply black and white blocks with no color, font, and just focuses on showing the layout of a web page. Therefore, to be able to better visualize the website, building mockups and prototypes is really necessary.

Mockups are materialized versions of wireframes, there will be no more simple blocks, mockups contain components related to brand identity such as colors, fonts, and logos,... with this version, you can actually visualize the look of your website. 

However, it just lets you know about the visual, to understand more about navigation and interaction, you still need a prototype version that allows you to interact with it. 

Development 

Once the prototype is approved, you can start building your website. Based on the previous prototypes, the complete actual version will be created. All website functionality will be tested and features planned to be added will also be developed at this step.

However, make sure that this process is always monitored to be able to complete on schedule as well as ensure the quality of the website.

Testing

The final test is conducted to make sure the website can operate smoothly. At this step, the website needs to be checked for performance, speed, responsiveness, navigation, etc. In addition, it is also necessary to check whether the website is working correctly or not. If there is a problem, it should be reported and handled promptly.

This step will help you ensure that your website is the most complete version when it is launched, without any errors during use.

Launching 

After passing the final evaluation step, your website is eligible for market launch. To ensure everything goes smoothly, you must have a launch plan as well as a promotion plan for the new website. Also, make sure you have clear documentation for users on new features and how to use them.

And don't forget, this is not the final step, keep an eye on the metrics to assess the effectiveness of your campaign. You can also conduct a small survey to find out what your customers are saying about this new website. They will help you make any necessary adjustments.

How much does it cost to redesign website

Cost is probably always a concern for business owners because it is one of the criteria that helps you evaluate whether this project is an effective investment. The cost of redesigning a website depends on three factors, including the method you use, the website’s size, and complexity.

To revamp your website, you have three options to choose from: do it yourself, work with freelancers, or hire a website design agency.

If you do it on your own, the cost is quite cheap, it ranges from $100 to $3000. However, it requires you to have skills, experience, and knowledge about this work. 

The second choice is working with freelancers, which costs about $2000 to $5000, but it is hard to ensure credibility, in return, they have the experience to help you.

If you want to hire a website design agency, the cost is so expensive, it ranges from $15,000 to $30,000, but you can receive consultation and support from their professionals. 

The numbers we mentioned are just estimates. This cost also depends on the website's size, and complexity. If your website is more complex or has many pages, this cost may increase.

Conclusion

Website redesign is not a cheap investment, it requires a lot of time as well as resources. In addition, when starting a project, it is easy to make mistakes if you do not have the right plan and strategy. Therefore, you should prepare everything carefully before starting the project. If you have trouble planning to redesign, contact us to receive advice from our expert.

Rose Helen

Shop Owner

Rose Helen is a highly accomplished Ecommerce Project Consultant with a strong background in managing and guiding successful e-commerce projects. With her exceptional expertise and strategic mindset, she helps businesses achieve their goals in the digital marketplace.
With years of experience, Rose Helen possesses an in-depth understanding of e-commerce platforms, technologies, and best practices. She works closely with clients to analyze their needs, develop tailored strategies, and execute effective project plans that drive growth and success.
As an Ecommerce Project Consultant, Rose Helen excels at overseeing project lifecycles, from inception to completion. She ensures projects are delivered on time, within budget, and with the highest level of quality. Her exceptional project management skills enable her to effectively communicate with stakeholders, manage resources, and mitigate risks throughout the project journey.
Rose Helen is a strategic thinker who leverages her extensive knowledge to identify opportunities for improvement and innovation. She provides valuable insights and recommendations to optimize e-commerce processes, enhance user experiences, and increase online sales.
With her strong communication and collaboration skills, Rose Helen builds strong relationships with clients and key stakeholders. She fosters a collaborative environment, working closely with cross-functional teams to ensure seamless project execution and alignment with business objectives.
Beyond her technical expertise, Rose Helen is dedicated to delivering exceptional client service. She goes above and beyond to understand her clients' unique requirements and provide them with personalized solutions that drive tangible results. Her commitment to client success is evident in her approach and the long-term relationships she builds.
Rose Helen's passion for e-commerce, coupled with her extensive experience and project management skills, makes her a valuable asset for organizations looking to thrive in the digital landscape. With her guidance, businesses can navigate the complexities of e-commerce projects and achieve their objectives with confidence and success.