From startups to small businesses to large enterprises, no matter how size your business is, your company can benefit from an e-commerce business where they can sell products or its own service. In today's competitive and convenience focused society, consumers tend to want to shop from the comfort of their homes, making e-commerce a versatile solution for both businesses and buyers. According to Statista, more than 2.14 billion people worldwide are expected to purchase goods and services online by 2021. By 2040, 95% of retail purchases can be made online and in brick-and-mortar retail could be virtually non-existent (Nasdaq). With online shopping overtaking brick-and-mortar retail, e-commerce is exploding on a global scale. The growing number of online marketplaces, buyers and cross-border purchases stimulate the growth of the market.

Có bao nhiêu người mua sắm đồ họa trực tuyến

In other words, the e-commerce business is gradually taking over. This statistic clearly shows that e-commerce is becoming an increasingly important part of global commerce. According to Statista, e-commerce sales are expected to account for 22.0% of retail sales worldwide by 2023. As you can see that E-commerce is expanding in all directions and becoming an integral part of the worldwide consumer experience. And that presents great opportunities for new entrepreneurs. If you are a new business or have entered the eCommerce business but are still treading water, you should read keep reading new our tutorial: How to Start an Ecommerce Business (A Step-by-Step Guide)

1. What is an eCommerce business?

Ecommerce business is the practice of buying and selling products or services through the electronic medium of the internet and transferring money and data to carry out these transactions. This network allows people to do business without the constraints of geographical distance and time. View more some solution templates that developed by CMSMART to have a clear view about eCommerce business: 



2. How to start an eCommerce business?

2.1. Choosing a product

Finding a product to sell

One of the biggest challenges face is looking to start an e-commerce business is finding what products and services you want to sell online, no matter what it’s a single product or a product line that occupies a niche market. Next, you have to decide whether to wholesale or directly to consumers.

Maybe you are interested in Top 12 Trending Products to Sell in 2021

2.2. Research and prepare

Research your competition

Once you have an idea, how do you know if your product or service will sell? There's nothing more frustrating than spending your time and effort creating a product you think people will love, only to realize that not many people are interested in your idea. So what to do? Let's conduct a competitive analysis. Find out what your competitors have that you don't have, you have an advantage that can outperform them. 6 Tips For Successful Market Research

Now that you know more about your competition, let's take a closer look at your potential customer's interest. You can use to Google Trends. This is a free tool that allows you to see how often people are searching for the product you are selling. Knowing where the market is going can help you make more informed decisions and let you know if you're selling a trending product or a stagnant product category.

In addition, exploring the current market can also help you limit your risk and build confidence in the idea before investing too much time and money.

Writing a business plan

Once you've done your competitor research and figured out the advantages of your business's products, the next step is to write your business plan. Essentially, a plan for how your business should operate and how you are going to make it successful. How To Write A Successful ECommerce Business Plan In 2021? Why do you need it? Because of some of the following great benefits:

  • Your business idea can be evaluated: Whether you have one or more business ideas, a business plan will help make it more tangible, helping to assess if it is feasible.

  • Planning for the next phase: a business plan can help you understand what needs to happen and discover gaps to be addressed

  • Clarify your marketing strategy and goals

  • Scope the necessary work: A business plan can help you see the full scope of work that needs to be done for your project and align your investment of time and money accordingly.

  • Build partnerships: if you are looking for a long-term relationship, a business plan will provide a realistic view of your goals and allow your partner to assess for themselves whether they should agree with your goals and vision.

If you do need a formal business plan document, then that includes elements like:

  • Executive summary.

  • Company description

  • Market analysis

  • Products and services

  • Marketing plan

  • Logistics and operations plan

  • Financial plan

2.3. Setting up your business

Naming your business 

In addition to identifying products to sell, another difficult and time-consuming decision is to name your business. How to name a company to impress and easy to remember is not a simple matter. Because a good company name will make customers more impressive, easier to remember, contributing to the brand of the business. On the contrary, a company name that is difficult to remember or objectionable will make customers have a bad impression. How To Develop A Unique And Memorable Brand Identity

And of course, we're here to help. Here is a list of free brand name generators for your business, let’s give it a try:

  1. Shopify

  2. Oberlo

  3. Freshbooks

  4. Anadea

  5. Namelix

Creating a logo

How The Importance Of Logo Design For Business.Designing a logo that attracts the attention of potential customers is definitely indispensable if you want to make an impression in the customer's mind. Below, we also have a list of some great logo creation options for businesses:

  1. Wix Logo Maker
  2. Canva
  3. Free Logo Design
  4. Graphic Springs

However, the free logo maker option is only suitable when you start a company with nothing. They work well if you need a placeholder logo for a few months while you get your business off the ground. If you're really serious about your business, you'll need to purchase the copyright to your logo at one point or another. A successful company cannot allow anyone with internet access to steal their logo and use it. So, if you are looking for logo design services, maybe you are interested in Cloodo's logo design services. Access the link to discover why you should choose this service

Understanding search engine optimization (SEO)

Building your store: How To Design An E-Commerce Website Make Happy Customers

Choosing your sales channels

3. How much does it cost to start an e-commerce business?

The world of e-commerce offers many opportunities for financial success, work independence, and life satisfaction to anyone willing to take the risk. However, success always has its price. For an e-commerce store to operate profitably, you will need to make many important decisions, and it will directly affect the operation of your business. Therefore, to help you figure out the most necessary expenses when starting an eCommerce business, here is a list of the essential and must-have elements for your eCommerce store. Let's get started.

Business licenses and permits

Depending on the type of legal entity, business model, and the products you sell, you may have to pay different license fees. The fee depends on the state in which you do business. In some states, the fee is only $10 to $50, while in other states, while others may charge as little as $100.

Ecommerce software

E-commerce is a process of buying and selling on a website via the Internet, so companies need appropriate software to complete their work. Other expenses related to this type of solution include development fees, hosting fees, utility fees, etc. For more advanced and extended solutions, you will have to pay more.

Domain name and hosting

Some of today's modern e-commerce solutions allow you to purchase domain names and hosting through them. Typically, the average cost for an eCommerce store includes:

  • How much does a professional eCommerce website cost to build?
  • The costs can range from $5,000 to over $5 million, depending on the platform and requirements.
  • How much does a domain name cost? Generally speaking, a domain name can cost you from $2 to $20 per year, depending on special offers or discounts.
  • How much does a hosting cost? You can plan hosting costs as little as $20 - $250 a month for good service and support

Payment processing

Of course you will need to work with a payment processing system like Stripe or PayPal. Again, some merchant solutions already have their own payment processors built in, or they can set up their preferred payment processing system. This may entail additional costs.

In addition, the cost of a comprehensive point-of-sale system can vary, while some companies charge a fixed cost for the service they provide and others charge a delivery-based cost. Translation is done at your store.

Inventory and shipping

The cost of inventory and shipping depends on what you are selling, your sales volume, the shipping service you use, the product size, and the shipping speed you provide. customer. The quick delivery of goods to consumers can be a plus, but its cost is quite high. If you are just starting out, you may want to save money to focus on product and marketing investments, but it is also a double-edged sword. Making customers wait too long for an item can sometimes result in a bad customer experience and you can lose a large number of potential customers. Therefore, you should consider this issue.

Marketing and advertising

Advertising and marketing are a very important and integral part of how customers can find your online store. Search engines use algorithms to rank your website and show it on the search results page when users are searching for a certain keyword. There are many ways for you to rank high in search results such as using SEO eCommerce website strategies, creating rich content to attract customer visits, using social media tools as well. In general, marketing costs for each campaign can vary, but e-commerce businesses should spend an average of 7% to 12% of total revenue on marketing activities. , according to the US Small Business Association. 

View more: Steps To Doing Tshirt Business And How Much Money Does It Cost?

4. Tips for starting an e-commerce business

Now that you have your eCommerce website set up, what's the next step you need to take? Of course, it's time to start an e-commerce business. If you still don't know where and how to start, follow these tips for success:

Start simple

When starting an e-commerce business, you want to make sure that your website represents who you are and what you do. After all, your website is the first place your that customers visit, and it is your chance to make an impression with your customers for the first time. ...If you do everything right, you can create a long-term relationship. 

However, one of the top rules to keep in mind when designing an online store is "KISS"-Keep It Simple, Silly! 

The more elements on the page, (such as colors, advertisements, and pop-up), the easier it is to lose potential customers. Your e-commerce website does not need too many bells and whistles. Keep it clean and simple, and focus on delivering exceptional customer service. 

Here are some ways to achieve simplicity through design:

  • Colors: Colors are a powerful tool that communicates messages and evokes emotions. Choose a color palette that matches your brand. Pleasant color combinations will increase user interaction and create a pleasant and comfortable feeling.
  • Tips: Keep the colour selection limited to less than 5 colours
  • Type: The font also reflects the brand and grabs the attention of the customer. Typography should be easy to read and should only use 3 different fonts on the website.
  • Image: The image must be vivid but also and expressive, which is able to convey the brand personality. High-quality images are used to create the impression of professionalism and credibility in the minds of visitors.

Great website design

A great website design is about using the right colors, fonts, images, text and graphics to convince visitors to buy. The design of your e-commerce website should attract potential customers, provide a user experience, and showcase your store in the best possible way. An effective website design requires a good combination of design and content. Using compelling content can attract and positively influence the user's attention. A good website design should have fast loading times. According to Bing! 47% of visitors expect the page to load in two seconds or less. If the site takes more than three seconds to load, 40% of visitors will leave it. In addition, a one-second delay can reduce conversions by 7%. View more: 11 Top Tips For Outstanding Ecommerce WebsiteDesign 

Faster websites also make more money! No surprise, right?! 

In addition, a great website design needs to be mobile-friendly. In today's digital age, many people use mobile phones or other devices to browse the web. It is important to consider building your website with a responsive design so it can adjust to different screens.37 Powerful Customer Experience Statistics to Know in 2021 |

Top-notch customer support

Customer service is the act of helping customers or people making plans to buy from a business once they have a little problem or do not understand clearly about your product or service. By offering top-notch client support, you help ensure that clients enjoy shopping online in your store. This can help increase customer loyalty and repeat customers as well as the variety of high-quality reviews of your store, and promote word of mouth about your brand.37 Powerful Customer Experience Statistics to Know in 2021

A high-quality product image

A recent study showed that incorporating appropriate pictures right into a website design accelerated conversions through over 40%. No one goes to buy an unseen product. If you need people to shop for your products, you want to let them know what they're buying through excellent product images.

8 Tips To Improve Your E-Commerce Website

Unique selling proposition

A unique selling proposition ought to be a function that highlights product advantages that are significant to consumers. A USP exposes your differences to prospects and engages them to give your brand strong consideration. Without a USP, you allow your prospect's buying decision to become very arbitrary. In such cases,  the low price usually wins. Unique features, great materials, superior styling, elite services, and brand reputation are not unusual attributes that a company create a USP.

Share your business across multiple channels

Sharing your business across multiple channels is an effective way to outreach to potential customers and businesses, building links and increasing your brand reach. 72% of purchasers say they prefer to connect with brands via a couple of channels before purchasing, so it is in their interests in addition to yours! It allows boom your chances of achieving more clients, Improves client satisfaction, loyalty and retention. When clients choose certain channels—for instance, a website account, rewards program, Facebook group, or email list—you’re getting a completely unique opportunity to gain insights into who they may be and what types of services and products they prefer. And that offers you a higher chance to provide what they need in the future, enhancing your odds of turning them into loyal clients and brand advocates.

Invest in multichannel selling

Businesses that implement multichannel selling & expand their reach are more likely to maintain clients engaged. It gives the freedom & flexibility to buy from the channel in their choice. Besides, promoting on multiple channels is the quickest way to develop your eCommerce business. Omni Channel Ecommerce Solution for you. The biggest motives for it are:

  • Reach: If you only promote on one website, you could only promote to those who purchase there. Each new channel you upload has the capacity to show your merchandise to new clients—sometimes hundreds of thousands of them.
  • Competitive edge: If you sell via channels your competitors don’t use, you’ll have a first-mover advantage.
  • Sales: A study of Amazon sellers confirmed that better-incomes businesses had been much more likely to sell on almost any given channel in addition to Amazon. To simplify, the more channels a business sells on, the better the revenues. ROI is practically a given.

5. 5 Of The Best Ecommerce Business Examples To Learn From

1. Warby Parker

In 2008, MBA student Neil Blumenthal suggested three friends start an online eyewear company. Glasses were expensive back then. It took Blumenthal and his friends a few years to turn their idea into reality, but they opened Warby Parker. In 2010, despite initial problems, they achieved their sales target for the first year in just three weeks.

They don't simply sell conventional products and services, they make them interesting through great storytelling and quirky branding.

By creating content that not only poked fun at their brand and product, but also appealed to their audience, they were able to create tons of user-generated content for their Instagram feed as well as lasting customer loyalty. They also value the user experience very much, making the entire ecommerce transaction a pleasure from start to finish. Quirky branding, exceptional customer service, and innovative marketing strategies, these are three reasons I put them as number one in my list of ecommerce business examples.

2. Bonobos

Brian Spaly and Andy Dunn launched bonobos in 2007 to primarily sell pants that favored male figures.. Bonobos was only an online business for the first four years of their business, but they have had some success. So what has this business done to differentiate itself from having to compete directly with online monsters like Amazon and eBay?

The key to their success was a curved waistband. Bonobos's strategy is not to compete directly with these e-commerce giants, instead they focus on creating unique customer experiences and focusing on a narrow audience, who are sure to become loyal followers for their brand. 

Learn from Bonobos' strategy, focus on what you can offer these large online businesses cannot, you are more likely to make a mark on the e-commerce market.

3. Everlane

The e-commerce market is still fierce competition. Even if you provide quality products, it is difficult for you to provide the lowest price without affecting the bottom line. 

Because of this, Everlane abandoned the traditional, low-cost, low-profit e-commerce business model in order to develop products with thorough transparency. 

Essentially, they pulled the curtain on their manufacturing process and revealed the true cost of each step in the process. They listed these costs right on the product page, including information about the factory,  where the product was manufactured, the materials used, and the exact profit for each transaction. 

Online shoppers have never experienced this kind of thorough transparency, which sets them apart from other e-commerce companies in a unique way.

4. Leesa

Leesa is an online mattress retailer which is designed to help people sleep better. Their first successful mattress was characterized by " Universal Adaptive Feel," which can adapt to bodies of all body types, sizes and sleeping patterns. They set up an online store for potential buyers to avoid the problem of traditional mattress stores. They provided a free trial period of 100 nights for the mattress. 

They realize the importance of determining where customers are in the buying cycle, because people only buy a new mattress every 5 to 10 years. This means that people tend to do more research on mattresses than most other products they buy online.

5. Torrid

Torrid started in Brea, California in 2001 as a traditional women's clothing store with more than 600 stores and it's also has a successful e-commerce store. Torrid sells accessories, shoes, jewelry, T-shirts, skirts, dresses, underwear, socks, gifts, beauty products and etc.

Torrid aims to win over loyal customers through a world-class online experience. Shoppers can find clothes that suit their needs by using Torrid's powerful search engine. They took time to analyze the types of statements that clients entered into the search bar, and they adjusted the search results to reflect client behavior.

In Conclusion

We've spent years helping business owners like you set up an online store in the blink of an eye. We understand if you find it a bit difficult to get started. However, even if you are new in this field, We are Cmsmart, who have spent years helping business owners like you to set up an online store in a jiffy. Contact us now and share your project and get a free consultation here.

Did this post help you much? We hope this post has provided you with a road map so that you and those who are sparking the idea of ​​starting an online store have a clearer path. Please share this article if it inspired you to start an online store now.