The concept of t-shirt e-commerce combines the ever-popular t-shirt industry with the convenience and reach of online retail. It involves selling customized or pre-designed t-shirts through an online store, catering to a global customer base. T-shirt e-commerce has gained significant traction in recent years due to its immense potential for success and the numerous benefits it offers to entrepreneurs.

Online printing has many advantages more than you think, that’s why they start to sell their printing t-shirt on the website. Advantages Of Online Printing: Why Traditional Printers Should Go Online? will give many benefits of online printing. If you intend to start a t-shirt printing business, you can consider building an online shop before extending to brick and mortar shop. 

Beginning an online business is a lot less complex than beginning a conventional blocks-and-mortar business, and WordPress makes it significantly simpler. Regardless of whether you've never utilized WordPress, you can undoubtedly set up a shirt shop. So, in this article, we will present How to build your own t-shirt store with a t-shirt eCommerce WordPress theme. Check it out now.

How to build your own t-shirt store with a t-shirt eCommerce WordPress theme

Step 1: Create a plan

Keep in mind: the individuals who neglect to design, plans come up short. In case you're not kidding about making an effective online store, it's critical to do a little conceptualizing and arranging before you start.

Pick your niche

Choosing a niche for your t-shirt business is a critical step that will influence your success. By focusing on a specific niche, you can cater to a targeted audience and differentiate yourself from broader t-shirt marketplaces. When selecting your niche, consider your own interests, passions, and expertise. Look for a niche that resonates with you and has a dedicated community of potential customers. By understanding the unique needs and preferences of your target audience, you can create designs and products that truly speak to them. Finding a niche with minimal direct competition will give you a competitive edge and increase your chances of success. Additionally, a well-defined niche allows for focused marketing efforts, making it easier to reach and connect with your intended audience.

Name your brand

Choosing the right name for your t-shirt brand is crucial for establishing a strong and memorable identity. Your brand name should align with your niche and target audience, evoke the desired emotions, and be distinctive. Short and simple names tend to be more memorable and easier to pronounce. Conduct a thorough search to ensure that the name you choose is not already in use by another brand, particularly in the same industry. A unique and available domain name, preferably with the .com extension, is essential for building a strong online presence. Tools like can provide inspiration and generate ideas for your brand name. Consider conducting a trademark search as well to ensure that your chosen name is legally available for use. Ultimately, your brand name should reflect your identity, resonate with your target audience, and contribute to building a memorable and recognizable brand.

Organize your business plan

Although you may not need an elaborate and formal business plan, outlining key elements of your t-shirt business will provide clarity and direction. Start by defining your target market—the specific demographic, interests, and preferences of your ideal customers. Conduct market research to identify trends, competitors, and potential challenges. Determine your budget for various aspects of your business, including sourcing materials, marketing, website development, and operational expenses. Set clear goals and establish a timeline for launching your business. Determine how you will differentiate your brand from competitors and outline your unique selling points. Consider how you will market your products, generate sales, and build customer loyalty. While plans may vary, having a written outline of your objectives, strategies, and financial projections will help you stay focused and organized as you build and grow your t-shirt business.

Next, you'll have to purchase your area and web facilitating and introduce WordPress.

Choosing a Web host

Picking a web-facilitating organization can be overpowering with every one of the choices out there. You can look at our web-facilitating surveys to help you choose.  In the previous article, we introduce the top 10 best hosting providers, you can refer to it before making a decision.


Introducing WordPress

Many webs have, including Bluehost, incorporate the simple 1-click establishment of WordPress.

This installation can be done in two ways:

  • Automatic installation: Most of the time hosting hosts have an automatic installation of WordPress.
  • Manual installation: You can also install WordPress manually using FTP Filezilla or similar software

Picking a t-shirt eCommerce WordPress theme


Your website is built on top of open-source WordPress, so 3rd parties will create millions of t-shirt eCommerce WordPress themes available.

WordPress itself also has a repository of free and paid themes that you can choose from to suit the purpose of your website. However, if you are serious about your business, then buy a t-shirt theme that integrates rich features, helps you in sales management, and integrates tools to help users design their own shirts. their preferences will be most suitable.

We listed some of the best t-shirt e-commerce WordPress themes in the previous article. Click here for more information: Top 5 T-shirt website templates in 2021

If you still haven't found the right theme, we present to you one of our best-selling T-shirt WordPress themes. Providing many powerful and essential features in only one t-shirt theme, you will definitely not be disappointed when using it. Price Matrix, Order Upload, and On-Page Checking are powerful features that help you run your t-shirt business efficiently. An indispensable feature here is the Online Designer feature that gives customers access to a free stock of photos and allows them to design their shirts to their liking. Providing a rich customer experience on the website and keeping your customers stay longer is our responsibility. You can check out the DEMO here for a better experience.

Besides, you might want to check out How to install this T-shirt e-commerce WordPress theme:


Step 3: Install essential WordPress plugins


To launch a clothing store website, you need to have the most essential plugins before doing anything else. These plugins are the backbone of their workflow and content strategy, we give you some suggestions for the best WordPress plugins out there that we feel are essential for the success of any website.

This is not a comprehensive list of every plugin you will need on your website. But these are the top WordPress plugins we feel provide the most solid base for the online t-shirt store.

  • Yoast

  • WP Rocket

  • Smush

  • Contact form 7

  • WordFence

  • UpdraftPlus Backups

  • Simple 301 Redirects

Or you can refer to more details about top Woocommerce plugins.

Step 4: Design your own shirt

T-shirts with unique designs will you outstanding in your competition. But you don’t just design it, you must make your shirt plan to sell it better.

You can plan your own on the off chance that you're skilled in visual depiction, or recruit a fashioner to make some for you dependent on your thoughts.

An expression of alert: When utilizing illustrations and pictures from different sources, ensure you have the authorization to utilize them. However, if you use our T-shirt Print theme, you don't have to worry about it because we provide a free template library with 1,500,000 free images, 400+ shapes, and 25,000+ icons,...

See more: The Beginner's Guide to How to Create a T-Shirt Design

Top 10 T-Shirt Design Ideas For 2022

Step 5: Find material providers


If you are a print-on-demand business, this step will be to find the print-on-demand provider. If you are a printing business, you must find a provider that offers you material such as t-shirts, ink,… 

No matter what you find are a POD provider or material provider, you must ensure your materials are offered constantly with high quality. Avoid the case that customers place an order but you don’t have goods to sell.  Maybe you are confused about starting to find, How to Find The Best T-shirt Supplier is a detailed guide that gives you 10 ways to seek t-shirt material providers.

Some t-shirt eCommerce WordPress themes allow you to connect with the provider through the website and manage the inventory on it. This feature can take you to this step easier.

Step 6: Make prototypes


This step has the purpose to ensure your t-shirt quality. You must launch a comprehensive product, therefore printing some prototypes is the best way to help you do it. Only you print it, you will know the compatibility between the t-shirt and design such as color, line, and size,... If it needs to adjust, you can do it before it is sold on the website.

For print-on-demand businesses, this step can help you know the quality such as fabric, ink, color, and other services of the product, avoid the condition customer receive the low-quality t-shirt.

Step 7: Promote your items

The important step on how to build a t-shirt shop is to promote your shop. People can’t buy your product if they don’t know about you. That’s why you must increase your presence on the Internet.

The best way to promote your shop is to do it through social media. You can interact with your audience by creating an account on Facebook, Instagram, Pinterest, Reddit,.. and uploading your post. 

In addition, the best tool that can help you promote your shop that offers some t-shirt eCommerce WordPress themes is SEO. This tool can help you to increase your rank on the search result, it will have more potential customers clicking through to your platform.
See more: How to promote print-on-demand business


Build your own T-shirt shop with CMSmart!

In spite of the fact that a shirt shop doesn't need much forthcoming venture, it can take a great deal of work to get moving. Try not to surrender on the off chance that you don't get results immediately – continue to attempt until you do! In spite of the fact that it requires exertion to begin, a fruitful shirt business is a pleasant method to bring in cash for yourself on the web.

If you have any questions about setting up a t-shirt eCommerce WordPress theme on your website, don't hesitate to contact us. We are willing to help.

Thank you and best regards.