Case study · Web-to-print
Web-to-Label Printing: Sell Custom Product Labels Online
Set up web-to-label printing for product labels with Cmsmart Product Designer: upload, proofing and print-ready PDFs. Get a quote today.
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Written by
Cmsmart Product Designer Plugin Engineer
Builds and supports the Cmsmart Product Designer (NBDesigner) for WooCommerce.
The team behind it
Account Manager
Project Manager
Business Analyst
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In short
Ready-made clipart for custom product designs means a buyer can open your online designer, drop in art that already exists, and finish checkout the same visit — instead of waiting on a freelancer. Cmsmart Product Designer ships this as a clipart tab inside the editor, so a print shop or POD brand can launch a new personalized item without budgeting for bespoke artwork on day one.
What does it cost you every time a buyer needs custom artwork?
Cmsmart Product Designer removes the default assumption that every custom order needs a commissioned graphic. Buyers browse a shared clipart library inside the online designer, so routine requests — a holiday mug, a team water bottle, a seasonal card — get finished and paid for without a design brief ever leaving your inbox.
Most web-to-print and POD stores treat "custom" as a synonym for "someone has to draw this." That assumption has a real, recurring cost:
What does ready-made clipart for custom product designs look like for your buyers?
With Cmsmart Product Designer, a buyer who has no logo file and no design budget still reaches checkout the same session: they pick a product, open the designer, choose a relevant piece of clipart, add their own text, and see the finished mockup before they pay.
Example scenario: A regional youth sports league needs custom water bottles with a baseball theme before the season starts in three weeks. Nobody on the committee has a logo file or a designer on retainer. The print shop's storefront lets the team parent open the bottle product, pick a baseball-themed clipart piece from the designer, drop in the team name and pick colors, and approve the on-screen proof the same afternoon. The order ships on the shop's normal schedule — no commission, no email thread, no three-day wait.
That is the gap ready-made clipart closes: not every custom order needs original art, and the ones that do not should never be the reason a sale stalls.
How does Cmsmart's clipart library replace a freelance designer for common requests?
Cmsmart Product Designer's online editor keeps a Cliparts tab beside Templates, Text, Photos, Elements and Layers, drawing on a large shared clipart library plus anything your own store uploads, so the art a buyer needs is already sitting in the canvas, not in a freelancer's inbox.
The designer runs on WooCommerce, which now powers more than 4 million online stores and 31% of the top one million ecommerce sites by traffic, according to WooCommerce's own published figures — woocommerce.com — so the clipart tab a buyer uses is part of a storefront stack most shoppers already recognize from checkout to cart.
Building blocks behind the tab:
Cmsmart insight: In our delivery work, the slowest step in launching a new custom product is almost never the print file — it is waiting on original artwork. Giving buyers a relevant, ready-made option removes that wait for requests that do not need a bespoke illustration, and leaves your design budget free for the ones that do.
What's the ROI of ready-made clipart versus commissioning custom art?
Every order Cmsmart Product Designer finishes with library clipart instead of a commissioned graphic is design spend you did not have to approve and days you did not have to wait — the value shows up in faster time-to-cash and fewer stalled quotes, not in a single "sales up" number.
Rough-cut worksheet (use your own numbers): take the number of new custom-product orders you expect per month that do not require exclusive brand art, multiply by the hours a commissioned piece would normally take, multiply by your loaded design rate (the BLS median is $30.27/hr, but use your own freelancer or staff rate). That total is the design spend ready-made clipart can realistically offset — not sales growth, just cost and days you no longer have to carry on routine orders.
How do you set up your store so buyers can find the right clipart fast?
Cmsmart Product Designer only shows the clipart tab on products where the online designer is switched on, so getting a new item ready for self-serve design is a product-configuration step, not a development project — most stores can do it in one sitting.
Where does custom development go beyond the built-in clipart library?
Cmsmart builds further than the shared library when a store's clipart needs are part of its competitive advantage: exclusive brand art, AI-powered search, vendor or franchise approval flows, and automated seasonal rotations are custom development, not core-plugin settings.
Every custom build follows the same delivery model: discovery, solution design, sprints, QA, launch, then ongoing support — the same process behind the engagements on our project delivery page. If your store needs this kind of tailored design feature rather than a settings change, our product designer customization service is where that work starts.
Plan a custom clipart buildWhy work with Cmsmart on your product designer?
Cmsmart has built and supported Cmsmart Product Designer (NBDesigner) for WooCommerce stores since 2012, with the plugin and services track record to back a clipart-driven launch strategy rather than a one-off plugin install.
Frequently asked questions
How many cliparts come with Cmsmart Product Designer?
The shared library offers a large, categorized clipart collection, and you can add your own clipart categories on top of it.
Do I need to upload my own clipart before buyers can use this?
No. The shared library is available as soon as the online designer is enabled on a product; uploading your own clipart is optional and useful when you want brand-specific or licensed art alongside the shared set. For the upload and category steps themselves, see this clip art management walkthrough.
Can I stop buyers from seeing the full shared library on one product?
Yes. A site-wide setting controls the shared library, and each product can be restricted to specific categories (2.14.1) — see our clipart and fonts library setup guide for the exact controls.
Does a clipart-based design still produce a print-ready file?
Yes. A clipart layer is part of the same design as text, photos and templates, and exports through the same print-ready pipeline as any other order.
What if a customer wants art that is not in the library?
They can still upload their own file or request custom artwork; the clipart library is a faster path for routine requests, not a replacement for every order. Cmsmart also builds custom clipart packs and AI-powered search as project work when a store's needs go beyond the built-in library.
How long does it take to enable this on a new product?
Turning on the Online Designer and publishing a product typically takes minutes; most of the time in a real launch goes into production specs and pricing, not the clipart setup itself.
Why do web-to-print stores lean on ready-made clipart instead of custom art for every order?
Custom artwork from a freelancer adds paid design hours, days of turnaround, and inconsistent quality across reorders, and some buyers abandon checkout if the process feels slow. Ready-made clipart lets a buyer finish a personalized design and complete checkout in the same visit using the shared library.
Where does the Cliparts tab sit in the online editor?
The Cliparts tab sits in the left rail of the online editor, alongside the Templates, Text, Photos, Elements and Layers tabs, so a buyer can switch straight from browsing artwork to adding their own text or photo on the same design.
Does enabling the shared clipart library require configuring anything beyond turning on the online designer?
Once the online designer is enabled on a product, you only need to decide whether it draws on the full shared library or specific categories, then confirm the right art loads in the Cliparts tab before publishing the product.
Where are the other Cmsmart Fullstore Quickstart Package tutorials?
Every Cmsmart Fullstore Quickstart Package tutorial is listed on the Cmsmart Fullstore Quickstart Package tutorials page. Customers with a licence can open a support ticket from the Cmsmart dashboard when a step does not match their install.
How do I pay securely?
Contracts and payments go to the company, Netbase JSC: plans are paid through PayPal; services are invoiced by Netbase JSC under a written proposal and paid by bank transfer to Netbase JSC's company account or by PayPal Business. Cmsmart (Cmsmart Ecommerce) is the ecommerce brand of Netbase JSC, a company based in Hanoi, Vietnam.
How do I contact Cmsmart or get a quote?
Message the Cmsmart team on WhatsApp at +84 937 869 689 or email project@cmsmart.net; the contact page at cmsmart.net/contact lists every channel, and Request a quote (cmsmart.net/project-proposal) sends a project brief. Customers with a licence open a ticket from the dashboard.
Further reading