The product printing business is doing great than ever, especially mug printing. It accounted for a major share of the market. According to the Data Bridge Market Research, it shows that mug printing was valued at $21.39 billion in 2021 and is expected to reach $44.21 billion by 2029. So, if you are planning to start a mug printing business online, we are happy to guide you.

In the article, we will reveal the reasons why you should start a mug printing business online today and everything you need to know to launch a succesful mug printing business online.

Why you must consider starting a Mug printing business?

Starting a mug printing business can be seen as a profitable idea because of its benefits. 

  • It is not necessary to have a physical store to start a business. You can absolutely start a cup printing business from home.
  • You can start a business with a small investment. So it allows you to start a mug printing business by taking minimal risks.
  • The business does not require any kind of educational background or technical skills.
  • It is completely flexible. You can spend as much time on the business as you like.
  • It also requires little startup cost
  • You can sell your products in many different places, which will help you reach different audiences and revenue streams.
  • A mug printing business has the advantage of a simple business model, which makes creating a website, making products, and building the business more seamless.
  • E-commerce has grown rapidly over the years and this is a great opportunity for you to start an online mug business. You absolutely may not own a website of your own and quite possibly sell on marketplaces like Amazon, Etsy, etc., where you can reach your target audience.

Now, let’s start with Step by step guide on How to start a mug printing business online successfully.

How to start a Mug printing business online successfully

How to start a mug printing business online successfully

Define Your Goals with a Business Plan

A mug is a great gift, especially with a custom design. If you are still wondering which niche you should choose, don’t worry, we suggest that you should do some research and see what people are buying. To track the popularity of search queries, you might want to use some of the free niche research tools like Google Trends, Subreddit Stats, Localized Rankings, Google Search Console, etc. These tools let you filter across properties, compare search terms and topics, and even find related searches. Besides, you can totally take advantage of popular marketplaces like Etsy, Amazon, etc. The reasons for suggesting you use these marketplaces are because you see what products are coming up for each search term, and see how well they’re doing in terms of sales. 

The next step is choosing the best suitable type of mug for your business.

Choose the Right Type of Mug

Choose the Right Type of Mug

You might want to see different types of mugs below.

Ceramic Mugs

This is considered the most widely used in the market. It can be said that most people have ceramic mugs, from young to old people, from favorite dinners to the workplace. One of the reasons for that it’s durable and often printed with custom designs so that it can be suitable for any purpose. Besides, these mugs seem to last forever and work well in the microwave and dishwasher.

Glass Mugs

One of the best mug types you should choose is glass mugs. They are transparent, beautiful, and created in order to improve the drinking experience. They have a high demand in the drinkware industry due to their uses in serving different types of beverages such as ice tea, smoothies, and shakes.

Copper Mugs

Have you ever heard about Cooper Mugs? This is a type of mug designed to serve Moscow Mule enthusiasts. The original Moscow Mule was first introduced in America during the 1940s and 1950s, increased in popularity during the 1960s, and still again emerging as a popular drink nowadays. Cooper is shiny and the copper lining in the mug helps enhance the taste and aroma of the drink better. Besides, thanks to the thermal conductivity of copper material, the drink will stay colder for a long time.

Stainless Steel Mugs

Stainless Steel material is widely used for reusable travel mugs. It’s great for keeping the liquid hot for a long period and you can take it anywhere with the options like lids and handles.

Pottery Mugs

Pottery Mugs are designed for those who love handcrafting. This is still an attractive option for centuries as it’s so beautiful and comes at a low cost.

Travel Mugs

People usually use this type of mug during their travel. Travel Mugs are made of either ceramic or stainless steel with a sealing option, so people can carry out the liquid safely.

Porcelain Mugs

Porcelain mugs are a great option when it comes to choosing the type of mugs to sell. Despite their fragile appearance, they are still fancy and dedicated, and durable come in different colors, shapes, and sizes, which makes them suitable for any kind of event and occasion like weddings or holiday parties.

Tumblers

Looking for more options for custom mugs? We would like to recommend Tumbler - one of the most popular types of mugs. They come in a variety of colors, and sizes and are often made of stainless steel, which entitles people to keep the liquid warm for a long time.

With all these materials, you have a lot of options to choose from. We hope that you can pick a great mug for your printing business.

Once you find your targeted niche, the next step is to define who’s going to buy this.

Who are you selling to?

Who are you selling to?

It’s important to understand who is your target audience. The more you know about your target customer, the more you can create a satisfying experience to attract prospects.

We suggest that you should create an ideal profile customer for your business. An ICP is defined as an ideal buyer who would benefit the most from your products and services and is likely to buy and use them in the future. There are several ways for you to collect the information. You can analyze the metric on your Google Analytics report, or you might want to speak to marketer experts, conduct a survey or interview your existing customers.

By referring to those questions below, you might find exactly who they are:

  • Location: Where are they living?
  • Age: Age range (in general)
  • Gender
  • Interests (What do they like)
  • Education level
  • Job title: What do they do
  • Income level
  • Language: What language do they speak?
  • Buying motivation: What are their pain points, why should they buy from you?
  • Buying concerns: What prevents this customer from buying from you?

Create a website

(If you are still considering 3 options when creating a website such as DIY, hire freelance or hire a professional agency, you can refer to the pros and cons of its approach in our previous article )

Step 1. Set up your domain name and hosting provider

There are so many websites that you could choose to register your domain name. Make sure that you’ll choose a reliable domain registrar. Below are top domain hosting companies, which provide both setting up domain name and hosting services. Besides, one of the reasons why for their famous is because each of them provide specific offers and can get your site up and running immediately.

  1. GoDaddy
  2. Bluehost
  3. HostGator
  4. IONOS
  5. Hostinger

Step 2: Install a website platform

How to pick the best website platform? There are several criteria for you when evaluating which one is the best for you. Maybe you want to read Best website platform for small business. They reveal The world’s most popular website building platforms and their pros and cons.

Step 3: Choose the best theme and plugins

Do you want to pick the best theme for your mug printing store? I must say that there are thousands of free and premium themes in the marketplace for you to choose from. And in our previous article, we shared the top important things you should consider when selecting a theme and top printing themes in the marketplace, let’s read Best Printshop Website Templates For Your Website

If you want to run your mug printing business effectively, you should install some essential WordPress plugins that have functions like the below:

  • SEO Plugin: improve your website ranking on search engine results page in order to attract more clients come to visit your site.
  • Security Plugin: protect your site from attacks
  • Backup Plugin: allow you to create backups and store in in the cloud in order to avoid
  • Performance optimization plugin: speed up your website
  • Contact form plugin: allow customers to get in touch with you
  • Google Analytics: the easiest way to keep tracking your data
  • And etc

Sell More Customizable Mugs with our powerful product design tool

Sell More Customizable Mugs with our powerful product design tool

To run your mug printing business effectively, don’t forget to add a product online design tool. NB Designer – one of the best product online design tools in the marketplace that allows people to create their unique designs is a must-have plugin recommended for printing shop owners to integrate into their online website to increase the sale volume up to 60% monthly. You can the DEMO to see how it benefits your business.

Step 4: Add crucial pages to your website

There are some pages that every website needs to avoid potential customers and miss out on revenue.

  • Homepage: This is the first page that visitors see and affect to visitors’ decision whether they should keep browsing other pages or leave your website.
  • About Page: This is where you can show off your brand with your vision and accomplishments
  • Products or Services Page: They are kind of the crux of most websites, which might turn your visitors into customers.
  • Blog Page: A blog page is considered as one of the best ways to connect with customers, from introducing products and services, answering potential customer inquiries, solving their problems, etc.
  • Contact Us Page: Contact Us page allows you and your potential customers to stay connected.

Step 5: Launch the website

Now you have everything you need to launch your mug printing business.

Market Your Mug Printing Business

Market Your Mug Printing Business

Online promotion is crucial in today's world. Additionally, social media platforms like Facebook, Whatsapp, and Pinterest are crucial for promoting mugs.

CMSMART CLUB has released a variety of useful digital marketing services. Some of them are currently offering free. Visit our Club to experience it now.

In conclusion

Are you ready to start a mug printing business today? You can tell us more about your project and we’ll try our best to help you get the most out of our services. Contact us whenever you need and we'll get back to you as soon as possible.

Thanks for reading!