Search Engine Optimization or SEO is one of the key marketing strategies when it comes to business. If you are wondering why your website with fancy themes, invested images, and interesting stories hasn’t received the number of organic reaches it deserves, we are here to help you fix that.

To conduct SEO Campaign effectively, you need a list of keywords. I know that you are confused about this task. But, don’t worry, because this article: "Best SEO Keyword Tips for Your T-Shirt Brand" is made especially for T-shirt brand owners to help them make the most of their searching tool. Below are some SEO keyword tips we suggest for your T-shirt brand to promote and boost sales.

Why Is SEO Crucial for Tshirt brands?

SEO (Search Engine Optimization) is crucial for fashion eCommerce websites as it helps to increase the visibility and ranking of the website on search engines, such as Google. This results in higher organic traffic and ultimately, increased sales. An optimized website also enhances the user experience and credibility, making it easier for customers to find and trust the brand. With the increasing competition in the fashion eCommerce industry, having a strong SEO strategy is essential for staying ahead of the competition and achieving business success.

Several points about why SEO is important for Tshirt brands:

Increased visibility: A well-optimized Tshirt website is more likely to appear on the first page of search engine results, increasing its chances of being seen by potential customers.

Targeted traffic: SEO allows Tshirt brands to target specific keywords and phrases related to their products, attracting customers who are actively searching for those products.

Improved user experience: A website optimized for SEO should also be optimized for user experience, with a clean and easy-to-use design, fast loading times, and easy navigation. This helps build trust and credibility with customers, increasing the chances of them making a purchase.

Competitive advantage: With so many Tshirt websites competing for the same audience, having a strong SEO strategy can give a brand an edge over its competitors, making it easier for customers to find and choose that brand.


To achieve SEO campaign success, you not only need to have a proper SEO plan but also need to know some useful tips to boost traffic.

Best SEO Keyword Tips for Your T-Shirt Brand

1. Keyword research on Google and other searching tools

You can start looking for ideas for your t-shirt keyword list by taking advantage of Google's keyword suggestions feature. When you enter a word or phrase related to the tshirt, the most searched related keywords will appear at the bottom.

As you keep typing, Google keeps suggesting keywords until there is no keyword left. Now you have had an outlook of what keywords should be included on your website by identifying those high-value search terms that your potential customers might be using. Keep in mind that e-commerce sites tend to care more about commercial keywords that are short, comprehensive, and show buying intent.

Also pay attention to the bottom of the result page, where additional related search queries. These can be a gold mine for keyword ideas, especially when you already have a few basic keywords already in mind, for example, t-shirt, t-shirt ideas, do a better t-shirt, t-shirt design, etc. You can try this strategy on Amazon as well. The great thing about Amazon’s suggestions is unlike Google, they only focus on the products, and this can be helpful when looking for some keyword suggestions.

In addition to using Google's suggestions, you can also use tools to research t-shirt keywords such as Ahref, Google Keywords Planner, Keyword,... You just need to enter a keyword in the search box, and the indicators related to this keyword will be displayed such as difficulty, volume,... Besides, keyword research tools also provide you with a list of keywords related to the word you are looking for. This will be a huge treasure for you to exploit.

This is a guideline for researching keywords.

2. Using words variations

Try changing how you use one keyword. For example, T-shirt, a T-shirt, t-shirts, and shirts are all words to talk about one product, but there is a difference between them, so the more diversified words you use, the more likely your t-shirt brand is to be featured on search engines. 

However, remember to narrow the list of keywords down and focus on the keywords that matter most. Pay attention to:

a, Volume: The higher the search volume, the more potential traffic to your site. We suggest using some tool or application to track your volume data to keep up with what keyword is most common or most reached on your site. 

b, Relevancy: How relevant is your product page or category page to the search term? This is a huge factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google.

c, Intent: Again, you want to target keywords that show commercial intent. Usually, you can tell the searcher's intention by looking at a keyword. For example: "size 12 women’s red dress vs. 2017 dress trends"

Which has more commercial intent? Between these two search terms, which is more likely to be used to buy something on your site? The former, of course.

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3. Organizing your words

After having your own list of t-shirt keywords, you should categorize each keyword in groups, such as Synonyms, Variations, and Specifications. This is one of the best SEO keyword tips for your T-Shirt brand.

  • Variations are different ways to write the same word including its plural: shirts, T-shirt, a t-shirt, t-shirt, t-shirt, etc.

  • Synonyms are keywords that mean the same thing but use a different word: t-shirt, short sleeves, tee, top, etc.

  • Specifications are gender, season, style, and design keywords that may be used to describe your t-shirt product: women t-shirt, women t-shirt emotion,...

Another tip to get new possible tags for your t-shirt business is to go on Pinterest and look for ideas. Pinterest is a popular platform for trends and fashion where millions go on to look for new clothing ideas every day.

4. Take Advantage of Synonyms

Using synonymous keywords is a way for you to expand your reach to your target audience. You can use keyword research tools to check if these keywords are being searched for a lot. If so, you can add these keywords to your list.

One thing you need to pay attention to when using synonyms, don't use synonyms grudgingly, make sure it is really relevant in your situation. It's annoying when they're searching for something interesting but get an unrelated result. Imagine if you were searching for a women t-shirt, there would be a necklet among the results. Frustrating.

5. Check out on your competitor

The top websites in the search engine result page are the competition you need to beat to get to the top of the search results. To do that, you need to know who your competitors are. Researching the websites of top t-shirt businesses is the fastest way for you to get a list of keywords for t-shirts. The SEO strategies that make them become industry leaders are also worth learning.

Keep in mind that keywords are constantly changing. Top keywords are a consequence of popular trends and searches, so every strategy that worked for you once, may not work anymore over time. So trying out new keywords, especially those that are on-trend, may do the trick.

6. Being detailed enough

T-shirt and men short sleeve t-shirt. Which one better describes the user's needs? Which one is more specific about the product you sell? Short and general keywords often have a large search volume but a high level of competition. If you can't be sure that you're competitive enough, choose more specific keywords.

Instead of just using generic keywords, you can use keywords that describe the specific characteristics of the t-shirt. That way you can reach your right target audience and void wasting time and money.

7, Utilizing product description 


Google and other search engines use the content on your page to decide which keywords are related to search results and how high your page should be ranked on the result pages for each keyword.

Write long, in-depth descriptions for your t-shirts so that Google can work its magic more effectively. If your catalog is large, highlight your top products. The more you write, the more accurate Google can be in ranking your site. And, well, the more opportunity for using your keywords.

Plus, let’s face it, as long as you’ve got a high-level description for the highly motivated, and not that your customers will hate the extra product info.

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8. Naming your images properly

Utilize image names for your SEO strategy. Don't name it arbitrarily. Instead, use an image name that accurately describes what appears in the image to make it more clear and easier for customers to know what you are selling, such as “purple floral short sleeves shirt”. Also, try image names that contain keywords that can help you appear in Google images. 

Besides conduct SEO campaign, you can get more paid traffic by implementing Google Ads for your t-shirt. This detailed guideline is for you.  

What SEO Trends for the Tshirt Brand in 2023?

Why do you need to keep up with the SEO trends in 2023? Because it helps to solve the problems related to search and optimization for your website. The latest trends will help you improve your search rankings, increase traffic and increase sales for your website. If you want to keep your position in the competition with other websites in the fashion industry, you need to keep up with the trends and keep up to date with the latest techniques to optimize your website.

Voice search optimization

With the increasing popularity of voice-activated devices like Amazon Alexa and Google Home, it's important for fashion eCommerce websites to optimize their content for voice search.

Local SEO

As more and more customers turn to search engines to find local fashion retailers, it's important for fashion brands to focus on local SEO strategies to improve their visibility in local search results.

Mobile optimization

With the majority of internet traffic now coming from mobile devices, it's essential for fashion eCommerce websites to have a mobile-friendly design and user experience.

Visual search optimization

Visual search engines like Google Images and Pinterest are becoming increasingly popular, so it's important for fashion eCommerce websites to optimize their product images for these platforms.

Artificial intelligence and machine learning

AI and machine learning are becoming more important in SEO, with algorithms using these technologies to better understand user search intent and provide more relevant search results. Fashion eCommerce websites should stay up to date on these developments to ensure they're providing the best possible user experience.

Overall, these trends indicate a shift towards more personalized, localized, and user-friendly SEO strategies in the fashion industry in 2023. By staying ahead of these trends, fashion eCommerce websites can continue to attract and engage customers through search engines.


By following our tips, you can create a list of the best keywords for selling t-shirts and make your SEO campaign extremely effective. Thanks to that, you can also see a clear difference in the revenue as well as the profit of the business. If you find this article helpful, please anticipate our next one.

One of the most features that our customers are extremely impressed with the Tshirt Printing Store Ecommerce solution is SEO friendly. You can conduct an SEO campaign as easily as pie, this is also what helps them in improving rankings and promoting products. A lot of positive feedback about our solution, which is also something we are always proud of. CMSmart always strives to best support customers, contact us for a free consultation.

Best regards, 



Shop Owner