Search Engine Optimization or SEO is one of the key marketing strategies when it comes to business. If you are wondering why your website with fancy themes, invested images, and interesting stories hasn’t received the number of organic reaches it deserves, we are here to help you fix that.

And this article: "Best SEO Keyword Tips for Your T-Shirt Brand" is made especially for a T-shirt brand owner to help him make the most of his searching tool. Below are some SEO keyword tips we suggest for your T-shirt brand to promote and boost sales.

Best SEO Keyword Tips for Your T-Shirt Brand

1. Keyword research on Google and other searching tools

First thing first, make sure to take a look on Google, Bing or Yahoo, whatever site you use for your daily searching; here we suggest using Google since it’s the most common; to see popular results pop up when you type a word or a phrase relating to the topic.

As you keep typing, Google keeps suggesting keywords until there is no keyword left. Now you have had an outlook of what keywords should be included on your website by identifying those high-value search terms that your potential customers might be using. Keep in mind that e-commerce sites tend to care more about commercial keywords that are short, comprehensive and show buying intent.

Also pay attention to the bottom of the result page, where additional related search queries. These can be a gold mine for keyword ideas, especially when you already have a few basic keywords already in mind, for example: t-shirt, t-shirt ideas, do a better t-shirt, t-shirt design, etc. You can try this strategy on Amazon as well.

The great thing about Amazon’s suggestions is that unlike Google, they only focus on the products, and this can be helpful when looking for some keyword suggestions.

2. Using words variations

Try changing how you use one keyword. For example, T-shirt, a T-shirt, t-shirts, shirts are all words to talk about one product, but there is a difference between them, so the more diversified words you use, the more likely your t-shirt brand are to be featured on search engines. 

However, remember to narrow the list of keywords down and focus on keywords that matter most. Pay attention to:

a, Volume: The higher the search volume, the more potential traffic to your site. We suggest using some tool or application to track your volume data to keep up with what keyword is most common or most reached on your site. 

b, Relevancy: How relevant is your product page or category page to the search term? This is a huge factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google.

c, Intent: Again, you want to target keywords that show commercial intent. Usually, you can tell the searcher intention by looking at a keyword. For example: "size 12 women’s red dress vs. 2017 dress trends"

Which has more commercial intent? Between these two search terms, which is more likely to be used to buy something on your site? The former, of course.

3. Organizing your words

After having your own list of important keywords, you should categorize each keyword in groups, such as Synonyms, Variations, Specifications. This is one of the best SEO keyword tips for your T-Shirt brand.

  • Variations are different ways to write the same word including its plural: shirts, T-shirt, a t-shirt, t-shirt, t-shirt, etc.

  • Synonyms are keywords that mean the same thing but using a different word: t-shirt, short sleeves, tee, top, etc.

  • Specifications are gender, season, style, and design keywords that may be used to describe your t-shirt product.

Another tip to get new possible tags for your t-shirt business is to go on Pinterest and look for ideas. Pinterest is a popular platform for trends and fashion where millions go on to look for new clothing ideas every day.

4. Being detailed enough

Google and other search engines use the content on your page to decide which keywords are related to search results and how high your page should be ranked on the result pages for each keyword.

So, if your product page has a short little t-shirt description and not much else, Google won’t have a whole lot to go on.

Write long, in-depth descriptions for your t-shirts so that Google can work its magic more effectively. If your catalog is large, highlight your top products. The more you write, the more accurate Google can be in ranking your site. And, well, the more opportunity for using your keywords.

Plus, let’s face it, as long as you’ve got a high-level description for the highly motivated, and not that your customers will hate the extra product info.

5. Take Advantage of Synonyms

Try using different keywords for some of your products to test for a while. If that keyword is also delivering results, well there you go!

Avoid being dismissive, it’s so very annoying when you are searching for a specific product and you get results that are not at all related. Like checking out a “Valentine’s t-shirt” just to land on a cat pillow that is probably using this keyword just to earn some views. Can’t be more annoying.

6. Check out on your competitor

Learning bit by bit, even from your rival, is always a good thing. See what your competitors are using and try to test that strategy in your shop too.

Keep in mind that keywords are constantly changing. Top keywords are a consequence of popular trends and searches, so every strategy that worked for you once, may not work anymore after a time. So trying out new keywords, especially those that are on-trend, may do the trick.

7. Naming your images properly

Instead of putting on a random name for your image file such as “6893fgh.jpeg”, try using a descriptive name like “purple floral short sleeves shirt” to make it more clear and easier for customers to know what you are selling. Also likelier that your t-shirt images will appear on Google images. 

That’s it about some SEO t-shirts tips we have for your t-shirt brand. Marketing is an important part of running a business, besides making beautiful designs, having good service, and choosing a suitable site to sell your t-shirt on.

Selling t-shirts is a business everyone can join, but not everyone can do well. So you’ve got to get smart, take a close look at your SEO as a t-shirt business and get ahead of your competitors.

If you find this article helpful, please anticipate our next one. Besides giving tips and support, CMSmart also offers the website/project modification and development service on demand. And if you are having any problems in building, customizing, or navigating your business website, or simply having an interest in one of our products, please kindly our support team. Until next time.

You can also find your solution: TshirtPrint - Tshirt Printing Store Ecommerce Website With Online Design

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