Magento breadcrumbs play a crucial role in SEO Optimization nowadays. Customizing Breadcrumbs not only helps to delivers a better user experience but also improve SEO performance and create greater sales from visitors. In this article, we will show you how to add and delete breadcrumbs; also add breadcrumbs XML comprehensively, hope it will be useful for you.   In essence, Magento  breadcrumbs is a path to your product. It is an effective navigation tool to help...

Rich Snippet (also referred to as Magento 2 Structured Data Snippet) is a small piece of code which allows you to pass structured information about the page's content to search engines. This additional source of information makes your website links more visible in SERP (search engine result page) and, subsequently, attract more potential buyers to your store (CTR increases). Many developers and store owners are looking for reliable information about how to best use Rich...

Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website. The Magento 2 search engine optimization is a set of works aimed at improving the position of your Magento 2 site in the search engine...

The Magento 2 SEO Plugin is designed to improve your store ranking placement in SERP by applying the most effective optimization strategies. This involves automating meta tag templates for products and categories, enriching snippets with price, stock status and breadcrumbs, using unique product links, automatically building cross-links, creating sitemaps and setting smart redirects for a better interaction with Google. Get More Organic Users Reduce Manual Work Increase Store Traffic Grow Store Indexation Improve Store Ranking Boost Sales Revenue

Magento 2 supports online stores to have a good position on Search Engine Result Pages with impactful features such as customizable navigation links, page title, headings; canonical URLs, fast page load time, etc. However, these complicated SEO features require a lot of IT technical support. Therefore, it’s highly recommended to set up with a SEO tool like SEO All-in-one. To improve Magento 2 SEO, adjust your site’s SEO features to the requirements and recommendations of...

What is eCommerce CRM? E-commerce CRM (ECRM for short) is a customer relationship management system designed specifically to help eCommerce businesses manage customer contact information, purchasing behavior, and other analytics data. Does eCommerce need CRM? Utilising a CRM for an eCommerce company can be incredibly powerful. As there is no face-to-face contact with customers a CRM strategy is a great way to keep in touch with customers, notifying them of relevant sales, personalized discount codes or loyalty...

No, it isn't. However, do you want more visitors to your Magento web store?  One of the possible ways to drive traffic in eCommerce – starting a blog. Many Magento shop owners haven’t even considered this solution knowing that a blogging opportunity doesn’t go in Magento by default. Even so, you can completely create a blog on Magento with the Magento Blog Extension. Below are possible benefits as well if you set up Magento...

A CRM system helps businesses keep customer contact details up to date, track every customer interaction, and manage customer accounts. It is designed to help businesses improve customer relationships and also Customer Lifetime Value (CLV). This is vital because of the vast amount of such data businesses generate daily. The issue of customer data raises a challenge which CRM systems exist to address. Every time someone picks up the phone and talks to a customer,...

A CRM system essentially provides a central place where businesses can store customer and prospect data, track customer interactions, and share this information with colleagues. It allows businesses to manage relationships with customers, helping the business to grow. With a CRM system in place, every question, every service request, every preference and every past contact detail about every customer is instantly available, which means that every new interaction with them should always be personalised, relevant...

Nowadays, customer behaviors are changing from searching about a wide range of retailers to engaging with the brands who give them good shopping experience. Therefore, customer lifetime value and customer retentions are crucial measurements for merchants. These factors can be improved by learning from insights such as: average number of orders, average order value, most recent order, etc. or some numbers about cart abandonment, order cancelation, etc. A strong Magento CRM should tell merchants...