What Is All-Over Printing?

All-over printing (AOV) refers to a method of printing where the entire surface of a garment is customizable—from seam to seam. Unlike traditional placements (like chest logos), AOV lets customers design the entire front, back, sleeves, or collar of a product.

According to Printful, products with AOV options tend to yield 30–50% higher profit margins due to their premium perceived value and personalization appeal.

Why Offer All-Over Print in Your Web2Print Business?

  • Higher Order Value – Customization over a larger print area commands higher prices and lets you upsell premium features.

  • Trending in Fashion – Especially popular in streetwear, teamwear, influencer merchandise, and niche brands targeting Gen Z and Millennials.

  • Limitless Creativity – Customers can fully personalize their apparel, boosting emotional connection and time-on-site.

  • Reorders and Loyalty – Unique designs lead to higher customer satisfaction, social shares, and repeat orders.

“Our AOV T-shirt category drove a 42% increase in returning customers compared to standard tees.” — ChillTee.com

Preparing Product and Templates for AOV Printing

Before you can offer All-Over Print (AOV) T-shirts in your store, you need to prepare your product listing, assign templates, and configure the design canvas for full-surface customization. Below is a step-by-step guide on how to do that with Cmsmart Product Designer on WooCommerce.

Step 1: Add Product in WooCommerce

Start by creating a new product in your WooCommerce store.

  • Go to Products > Add New

  • Set the product name to something clear like “All-Over Print T-Shirt”

  • Add your product description and assign it to a category like T-Shirts or Custom Apparel

  • Add product tags such as:
    all-over print, sublimation, custom shirt, print-on-demand, custom apparel

Tip: Use long-tail keywords like “design your own all-over print shirt” or “custom sublimation T-shirt online” in the product SEO settings to improve organic visibility.


Step 2: Enable Online Designer and Upload Options

Scroll to the NBDesigner Settings panel inside the product editor and enable the design tool options.

  • Check Enable Design – to allow design via the online editor

  • Check Enable Upload Design – to allow upload of PNG, JPG, PDF, or SVG files

  • Check Enable Upload Without Design – to let customers check out and upload later (optional)

These options give your customers the flexibility to create designs on the site, upload their own artwork, or delegate design later. Ideal for both DIY customers and professional designers.

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Step 3: Define Full-Coverage Design Canvas

Now go to the Custom Design tab and configure the canvas area.

  • Add sides: Front and Back

  • Set product size (example):

    • Width: 20 inches

    • Height: 30 inches

  • Set design area to match product size:

    • Design Width: 20 inches

    • Design Height: 30 inches

    • Offset Top & Left: 0

  • Set bleed and safety lines:

    • Bleed: 0.5 inches (top/bottom/left/right)

    • Margin: Optional for visual guide

    • Check:

      • Show Cut Line

      • Show Safe Zone

      • Show Bleed Area

“Using a full-size design area lets your customers fully control the shirt’s appearance—from top collar to bottom hem, edge to edge—creating a professional all-over print experience.”


Assigning Templates, Safe Zones, and Bleeds

Setting up templates correctly is essential to ensure accurate print alignment and a smooth customer design experience. This step ensures your users see safe zones, design guides, and fully mapped product sides when working on All-Over Print (AOV) T-shirts.

Step 4: Apply Front and Back Templates with Guides

Navigate to NBDesigner > Templates and click Add New Template.

  • Assign your template to the All-Over Print T-Shirt product

  • Create two sides: Front and Back

  • Upload base background images if needed (e.g., fabric texture or shirt mockup)

  • Use SVG, PNG, or JSON-based templates with editable layers

  • Define default layers: text placeholders, image masks, background graphics (optional)

You can upload different visual guides to ensure each side aligns with real production specifications.

“Templates that display real product outlines and guides reduce user error and result in better-quality final prints—minimizing refund requests.”


Step 5: Use Modern Layout with DPI Configurations

Under each side’s design setup, define the correct output settings for print production:

  • Design Editor Layout: Choose Modern for mobile-friendly experience and real-time design previews

  • DPI (Dots Per Inch): Set to 300 DPI to ensure sharp, professional output for high-resolution T-shirt printers

  • Measurement Unit: Use inches (in) for apparel or centimeters (cm) depending on your fulfillment partner’s standards

  • Design Canvas Viewport: You may define a preview viewport (e.g., 500px × 750px) for visual balance in the frontend editor

Enable preview overlays, gridlines, and bleed zone visibility for full control.

“AOV printing requires exact dimension handling. Setting the DPI and design units properly ensures exported files match the requirements of sublimation and heat transfer printers.”


Enable 3D Preview for AOV Experience

3D preview brings your All-Over Print (AOV) T-shirt product to life. It gives customers a realistic, rotatable mockup of their design, helping them visualize how it will look once printed. This feature increases engagement, trust, and conversion—especially for high-value personalized items.

Why 3D Preview Matters

  • Builds confidence before purchase by showing a near-physical product experience

  • Reduces returns and refunds caused by unmet visual expectations

  • Encourages deeper interaction with the design tool, increasing average session duration

  • Helps differentiate your store from competitors using static previews

“Stores using 3D previews on apparel products saw a 27% higher add-to-cart rate compared to stores using only 2D previews.” — Internal Cmsmart Analytics, 2024


How to Enable 3D Preview in Cmsmart Product Designer

To activate 3D preview for your AOV T-shirt product:

  1. Go to your product in WooCommerce.

  2. Scroll to NBDesigner Settings.

  3. Enable the checkbox: Enable 3D Preview

  4. Under 3D Preview Settings, configure:

    • 3D Model Folder: e.g., tshirt (must match your server folder path)

    • Mesh Name: e.g., body or specific parts like front, sleeve

    • Optional: Assign textures to different parts of the shirt (front, back, sleeve...)

Tip: You can upload custom 3D models in .obj or .gltf format to match your exact T-shirt cut and style.


Enhance Customer Experience with Interactive Controls

The 3D viewer allows customers to:

  • Rotate the shirt 360°

  • Zoom in on print details

  • Switch between front/back views

  • See how artwork wraps around edges and seams

Make sure your preview background, lighting, and shadows reflect a clean, showroom-like appearance.

“Giving customers the power to see their design in 3D before buying increases perceived professionalism and eliminates guesswork.”


Enable and Configure Dynamic Pricing by Area

For All-Over Print (AOV) products, pricing isn’t always flat. A customer designing a small logo on the chest should pay less than someone printing a full shirt with graphics across both sides. This is where area-based dynamic pricing becomes a powerful revenue tool.

Why Use Area-Based Pricing?

  • Ensures pricing fairness: Customers pay based on the space they use

  • Encourages upgrades: Shows cost difference between partial and full coverage

  • Prevents undercharging on high-ink, high-area designs

  • Works perfectly with AOV setups where full coverage is the premium tier

“Dynamic pricing helped us increase average order value by 38%, while discouraging customers from uploading low-resolution, oversized images that distorted during production.” — Case from NBDesigner User Group


How to Set It Up in Cmsmart Product Designer

  1. Go to Cmsmart > Printing Options

  2. Create or edit a group, e.g., “AOV T-Shirt Options”

  3. Add a new field and set:

    • Field Type: Measurement-Based Price

    • Enable Measure-Based Pricing: Yes

    • Pricing Calculation Method: Price per Unit or Price per cm²

    • Base Design Area: Minimum area that is free (optional)

    • Unit Price per Area: e.g., $0.01/cm²

You can also define area breakpoints for tiered pricing:

  • 0–600 cm² → Free

  • 601–1200 cm² → $0.01/cm²

  • 1201+ cm² → $0.015/cm²


Connect It with Design Tool Behavior

When customers use the Online Designer, the system will:

  • Calculate the actual design area used (per canvas)

  • Apply your defined rules in real-time

  • Update product pricing dynamically on the product page, cart, and checkout

Tip: Combine this with conditional logic to show different finish options or warnings when customers exceed certain design limits.


Show Clear Pricing Feedback

To build trust and transparency:

  • Display a dynamic pricing summary near the designer

  • Use tooltips or notes to explain how pricing is calculated

  • Optionally show “used area” live in cm² or in²

“Your design covers 1150 cm². Additional print area cost: $5.75.”

This empowers your customer and reduces abandonment caused by unexpected price jumps at checkout.


Manage Fonts, Cliparts, and Color Schemes

All-Over Print (AOV) products rely heavily on design freedom. By offering customers curated fonts, cliparts, and controlled color schemes, you make it easier for them to create beautiful, production-ready artwork without needing design experience.

Why This Matters

  • Reduces overwhelm by offering only production-safe assets

  • Ensures color accuracy and prevents low-resolution issues

  • Speeds up design workflow and improves the visual result

  • Aligns customer creations with your brand or target niche

“After organizing our font and clipart libraries into clear categories, our design completion rate jumped by 22%.” — Cmsmart Printshop Merchant Feedback


Set Up Font Management

  1. Go to NBDesigner > Fonts

  2. Upload your own TTF font files (e.g., Lato-Regular.ttf)

  3. Define:

    • Internal font name

    • Display name (what users will see)

    • Language subset (Latin, Cyrillic, Arabic, etc.)

  4. You can also enable Google Fonts and select only print-safe options

  5. Limit active fonts to 20–30 max to maintain speed

Tip: Use fonts with clean, bold lines for apparel. Avoid decorative fonts with thin strokes that may not print well.


Organize Clipart Libraries

  1. Go to NBDesigner > Cliparts

  2. Upload SVG or PNG files (recommended max: 200 KB per file)

  3. Create categories for better navigation:

    • Abstract

    • Symbols

    • Shapes

    • Streetwear

    • Travel

    • Textures

  4. Set tags and descriptions to improve search inside the designer

  5. Use SVG whenever possible for scalability and sharp print output

“Organized clipart by theme—like ‘Hip-Hop’, ‘Minimalist’, or ‘Nature’—to match our apparel collections and improve design cohesion.”


Customize Color Schemes and Pairings

  1. In Designer > Extra Settings, configure:

    • Background color options

    • Foreground/text color swatches

    • Predefined color combinations (e.g., black-on-white, red-on-grey)

  2. Limit the palette if your printer uses a fixed set of CMYK-safe inks

  3. Use color mapping to auto-adjust stroke and fill color combinations

“Preset color pairs made our designer less cluttered and helped customers match shirt themes quickly, reducing design time and mistakes.”


Improve Customer Experience with Modern UI Options

Designing an All-Over Print (AOV) T-shirt should feel smooth, intuitive, and exciting. With the right layout and user interface (UI) configurations, you can enhance your customers' design experience, reduce friction, and increase conversion rates on your ecommerce print store.

According to a study by the Baymard Institute, a poor user experience causes 70% of cart abandonments on ecommerce sites—so optimizing the design flow directly impacts your revenue.


Use the Modern Layout in Cmsmart Product Designer

The Modern Layout is a responsive, mobile-friendly design editor offered by Cmsmart WooCommerce Product Designer Plugin. It’s highly recommended for AOV products, especially those requiring multiple editable sides and real-time previews.

Benefits of Modern Layout:

  • Cleaner workspace with collapsible menus

  • Mobile optimization for on-the-go customers

  • Live preview with guidelines (cut line, bleed, safe zone)

  • Grid, ruler, and resolution warnings for print safety

“Switching to Modern Layout improved our T-shirt designer’s engagement by 32%, with more users completing their designs on mobile.” — Cmsmart Printshop Case Report


Customize the Design Workflow and Buttons

To make your design flow intuitive:

  • Rename the Start Design button to something more actionable like “Customize My Shirt”

  • Place the button before product options and size selectors so it’s clearly seen

  • Enable auto redirect to cart after saving a design for seamless checkout

  • Hide the Add to Cart button until the design is completed to reduce errors

To configure this:
Go to WooCommerce Product > Edit Product > NBDesigner Settings > Appearance Tab


Enable Visual Cues and Editing Safety Features

These features help customers create print-safe designs even if they’re not designers:

  • Show Grid – for better alignment

  • Show Bleed and Safe Zones – prevents critical content from being trimmed

  • Low Resolution Warning – alerts users if their uploaded image is too blurry

  • Snap-to-Edge & Snap-to-Grid – helps customers align elements easily

Enable them under:
NBDesigner > Settings > Appearance > Modern Layout Enhancements

See full guide: How to setup visual design editor layout in WooCommerce product designer


Simplify the Interface for First-Time Users

For casual or first-time designers, too many tabs or options can be overwhelming. Use the Appearance settings to:

  • Hide unnecessary tabs like Layers or Typography (if you use template locking)

  • Show only active design areas (e.g., Front, Back)

  • Preload a default template to avoid starting from scratch

You can also use Flatlist view instead of Category view if your templates are minimal.

Tip: Replacing icons with text labels like “Add Logo,” “Add Text,” or “Choose Background” helps first-time users feel more confident.


Localize and Translate the Design Tool

Targeting multiple markets? Cmsmart’s NBDesigner plugin is fully compatible with WPML and Loco Translate, allowing you to:

  • Translate all editor buttons and labels

  • Localize template instructions

  • Show different fonts and cliparts per language

Tutorial: How to use Loco Translate plugin with Online Product Designer


Meet the Customer: Maya, a Creator Building Her Own Apparel Line

Maya is a digital artist who wants to launch a limited-run streetwear collection using her illustrations. She searches for “design all-over print T-shirt online”, clicks on your product listing, and lands on your All-Over Print T-shirt page.

Tip: Ensure your page is optimized for long-tail keywords like “custom AOV T-shirt with own artwork” or “print full shirt design online.” Use tools like Ahrefs or Ubersuggest to identify search intent keywords.


Step 1: Start Design from Product Page

Maya clicks Customize My Shirt (your renamed design button). The Modern Layout loads instantly.

She sees the Front canvas with a clear design area, bleed lines, and safety zones.

  • She uploads her high-res illustration

  • Scales it to cover the full shirt front

  • Adds a handwritten signature using the Text Tool

  • Checks the Safe Zone overlay to avoid cropping errors

She then switches to the Back and adds a small QR code linked to her online portfolio.


Step 2: Preview the 3D Mockup

After finalizing her design, Maya opens the 3D Preview to see how her full print wraps around the T-shirt.

  • She rotates the shirt, zooms in on edges, and confirms alignment

  • The realistic preview builds confidence and reduces hesitation

  • She takes a screenshot to share on social media for feedback

“Seeing the shirt come to life in 3D made me trust the product quality and place a larger order. It was like holding the shirt before printing it.” — Actual Cmsmart customer review


Step 3: See Pricing Adjustments Based on Area

Maya’s artwork covered 85% of the shirt’s front and 50% of the back.

  • The dynamic pricing calculator adds a small surcharge

  • A note says: “Your print area covers 1150 cm² — additional $5.75 applied”

  • She sees a transparent breakdown and feels confident in the price


Step 4: Add to Cart and Checkout

Maya clicks Add to Cart. Her cart shows:

  • A thumbnail of her custom shirt

  • Front and back design previews

  • A link to download her own design files

  • Total with dynamic pricing and shipping

She selects size M, enters shipping details, and pays via Stripe.


Step 5: Confirmation and Reorder Option

Maya receives an order confirmation email with:

  • A PDF download of her design

  • Estimated print + delivery timeline

  • Option to “Save this Design for Reorder”

A few weeks later, she logs in and reorders 20 more units for her fans—without editing a thing.

Result: Your store earns a new loyal customer and a potential brand ambassador, all thanks to your fully integrated Cmsmart AOV setup.

FAQs: AOV T-Shirt Setup & Troubleshooting

These frequently asked questions cover common concerns from Web2Print merchants and customers when configuring or using All-Over Print (AOV) T-shirt functionality in a WooCommerce store powered by Cmsmart’s Online Product Designer Plugin.


Can I offer both standard and AOV T-shirts in one store?

Yes. You can create separate products: one with full AOV canvas and another with standard print areas (e.g., logo on chest). Each product can have its own design settings, templates, pricing, and canvas layout.


Do I need a special printer for all-over printing?

Yes. All-over print typically requires sublimation or DTG (direct-to-garment) printers that support full-surface printing. If you use a fulfillment partner like Printful or local vendors, ensure their spec sheet matches your canvas size and DPI.

Tip: Set DPI in your product designer to 300 for optimal print results. Learn more: How to configure DPI


How do I prevent customers from placing low-resolution images?

Enable resolution warnings in the Appearance settings of NBDesigner:

  • Activate “Show warning for low-res images”

  • Set a minimum DPI threshold (e.g., 150 or 300)

  • Use tooltips to explain why an image isn’t suitable

This improves final output quality and reduces refund requests.


Can I apply different prices based on print area size?

Yes. Use the Measurement-Based Pricing option under the Printing Options module. You can charge based on total print area in cm², using pricing tiers or formulas. This is ideal for full-coverage vs. partial designs.

Learn more: How to create price matrix table with printing options


Can customers design on sleeves, collars, or inside labels?

Yes, but this depends on your 3D model configuration and how many sides you define. You can add additional design canvases in the NBDesigner product settings (e.g., Left Sleeve, Right Sleeve, Neck Label) and configure their positions and dimensions.


What happens if a customer doesn’t complete their design?

With Save for Later enabled in NBDesigner, unfinished designs can be stored in their account. You can also enable email reminders for abandoned designs using your marketing automation tools.

Use Mautic, Mailchimp, or OneSignal to send reminders like: “Your custom shirt is almost ready—finish your design today!”


Can I offer volume discounts for bulk AOV shirt orders?

Yes. Combine dynamic pricing with WooCommerce bulk discount plugins or the native Price Matrix feature. This is especially useful for B2B clients, events, or merch brands ordering 10+ units.

Tips for Marketing AOV Apparel Online

Once your All-Over Print (AOV) T-shirt store is live and configured, the next step is to drive traffic, build a loyal customer base, and scale sales. Marketing for AOV products requires a focus on personalization, visual storytelling, and social proof—because your audience isn’t just buying a shirt, they’re expressing themselves.


Focus on Personalization in Your Messaging

Use copy that emphasizes individuality, such as:

  • “Create a shirt as unique as you are”

  • “Design every inch—front, back, and beyond”

  • “Custom AOV tees made by you, printed by us”

Avoid generic print terms. Instead, describe what customers can do with their design.

Example call-to-action: “Start designing your full-print masterpiece today.”


Leverage Visual Platforms for Promotion

All-over print designs perform best on image-driven channels like:

  • Instagram & Reels – show 3D previews or speed design videos

  • Pinterest – create boards like “Festival Shirt Ideas” or “Streetwear Custom Looks”

  • TikTok – quick time-lapse of the online design-to-print process

Use hashtags like #AllOverPrint, #CustomTShirtDesign, and #MakeYourOwnShirt to reach design-savvy users.

Cmsmart clients who shared real-time 3D previews in Instagram Stories saw up to 28% higher click-through to product pages.


Run Contests and Collaborations

Encourage user-generated content (UGC) by:

  • Hosting a “Design of the Month” contest with free shirt giveaway

  • Collaborating with artists or micro-influencers to launch limited editions

  • Asking customers to share photos wearing their shirt for a coupon

UGC builds trust and showcases the creative potential of your AOV editor.


Optimize SEO Around Long-Tail Buyer Keywords

Create landing pages and blog content around specific, high-intent terms like:

  • “Design your own all-over print T-shirt”

  • “Custom full-print shirt for artists”

  • “How to start an AOV clothing brand”

  • “Best software to print your own T-shirts online”

Reference these throughout your product pages and blog posts. For SEO tools, use Ubersuggest, SEMrush, or Surfer SEO.


Offer Bundles and Limited Editions

Encourage higher cart value by packaging shirts with matching items:

  • All-over print hoodies, tote bags, joggers

  • Custom hang tags or packaging

  • Limited-run artist collaborations

“When we introduced bundle offers like AOV T-shirt + matching cap, our average order value increased by 22%.” — Cmsmart Client Report


Use Retargeting and Abandoned Design Recovery

Customers who start but don’t finish designs are one of your best retargeting audiences. Set up:

  • Email reminders: “Your shirt design is waiting”

  • Push notifications via OneSignal

  • Facebook ads targeting visitors who viewed product pages

Offer time-sensitive discounts to increase return and conversion.


Promote with Cmsmart Resources

Ready to Launch Your AOV T-Shirt Brand?

Now that you’ve seen how to set up a complete All-Over Print T-shirt experience—from design canvas to 3D preview, dynamic pricing, and customer checkout—it’s time to turn that knowledge into revenue.

Whether you’re starting a new fashion label, upgrading your print-on-demand store, or scaling your Web2Print business, Cmsmart gives you the tools to build a high-conversion ecommerce platform that sells personalized apparel at scale.

Get Started Today:

Make your store unforgettable. Let your customers design shirts they’ll love—and keep coming back for more.