consumer behavior ECOMMERCE TOPICS

As we delve into 2024, the e-commerce landscape is poised for remarkable transformation. With a staggering 24.5% growth projection in global retail sales attributed to e-commerce by 2025, businesses are under pressure to innovate and adapt their strategies. Consider our client, Globecart, based in Germany, a thriving online marketplace specializing in eco-friendly products. Facing challenges in integrating their online and offline shopping channels seamlessly, they sought our expertise. Through tailored solutions, including augmented reality...

As the e-commerce landscape continues to evolve, businesses are expected to adapt swiftly to changing consumer demands, or risk falling behind. In 2017 alone, it was reported that cart abandonment rates soared to an astonishing 76%, revealing a critical need for innovative strategies to enhance customer engagement and streamline purchasing processes. A benchmark study from Statista projected e-commerce sales would surpass $4 trillion in 2020, emphasizing the urgency for businesses to invest in technologies...

In a time where the e-commerce landscape is rapidly evolving, it's critical for business owners to keep pace with emerging trends that shape consumer behavior. An astounding U.S. e-commerce sales are projected to surpass $1 trillion by 2023, illuminating the urgency for retailers to optimize their online strategies. Take the compelling case of Lisa Martens from Canada, who runs a mid-sized apparel business. Struggling to maintain her market share amidst a wave of competitors...