cross-channel retailing ECOMMERCE TOPICS

Imagine a world where your products are just a click away for customers, regardless of where they choose to shop. According to a recent report by Statista, a staggering 73% of consumers use multiple channels during their shopping journey, highlighting the urgent need for businesses to adopt a multichannel selling approach. In a compelling case study, an emerging fashion retailer from France, ChicStyle, faced declining sales due to their exclusive reliance on a single...