interactive shopping ECOMMERCE TOPICS

Imagine a world where shopping transcends the traditional framework and evolves into a dynamic, real-time experience—this future is not only possible but imminent. According to a report by McKinsey, the global live-streaming e-commerce market is projected to reach an astonishing $400 billion by 2027. This shift reflects a growing consumer preference for engaging, interactive shopping encounters, prompting brands to rethink their strategies to stay relevant in this vibrant landscape. Take, for instance, our client,...