Marketing Trends ECOMMERCE TOPICS

Did you know that over 80% of consumers conduct online research before making a purchase? In today’s digital-first world, the significance of adept digital marketing cannot be overstated. It serves as the backbone for any eCommerce operation striving for success in a competitive market. For instance, we worked with Jennifer’s Crafts, a small business in Canada that specializes in handmade arts and crafts. Despite their unique offering, they struggled to reach the right audience...

In today’s fast-paced eCommerce environment, keeping up with the latest marketing trends is crucial for survival. Did you know that a staggering 70% of marketers believe content marketing significantly boosts customer engagement? This insight, drawn from a study by the Content Marketing Institute, illustrates just how vital it is for businesses to embrace modern marketing strategies. Consider our client, Foodie Delight, a thriving gourmet food company based in Australia. Faced with increased competition and...