seasonal marketing ECOMMERCE TOPICS

As the holiday season approaches, the stakes couldn’t be higher for eCommerce businesses. In 2023, the National Retail Federation predicts U.S. holiday sales will surge between 8.5% and 10.5%, reaching a staggering $960.4 billion. Yet, many businesses still falter during this critical period due to inadequate marketing strategies and insufficient planning. Take, for example, the inspiring story of GreenTree, a family-owned gift shop in Australia, that transformed its operations with just months to go...