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Social Customer Service

Latest discussions and resources in the Cmsmart Social Customer Service community.

In today’s fast-paced digital landscape, the power of social customer service cannot be overstated. According to a recent survey, a staggering 61% of consumers expect brands to respond to their social media inquiries within just two hours, highlighting the critical need for speed and efficiency in customer engagement. Failing to meet these expectations can result in lost business, as 78% of consumers admit they’ve switched to competitors after a negative experience. One company that...

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