customer journey ECOMMERCE TOPICS

I'm David Nguyen, CEO of Cmsmart Ecommerce, and throughout my 20+ years of experience, I've seen countless businesses thrive by understanding the nuances of the multi-channel buyer's journey. Just last quarter, I had the pleasure of working with a small boutique retailer facing significant challenges in engaging with their clientele as customers moved between online platforms and brick-and-mortar stores. Despite boasting an impressive product line, they were missing crucial opportunities in the bustling digital...