As the e-commerce landscape continues to evolve, businesses are expected to adapt swiftly to changing consumer demands, or risk falling behind. In 2017 alone, it was reported that cart abandonment rates soared to an astonishing 76%, revealing a critical need for innovative strategies to enhance customer engagement and streamline purchasing processes. A benchmark study from Statista projected e-commerce sales would surpass $4 trillion in 2020, emphasizing the urgency for businesses to invest in technologies...
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