The eCommerce landscape is evolving rapidly, with global sales projected to eclipse $6 trillion by 2024, creating unprecedented opportunities for growth. Yet, many entrepreneurs find themselves navigating a treacherous path filled with obstacles like integrating new technologies into established business models and leveraging data analytics for better performance. Take the story of Global Prints, a startup from Canada specializing in custom apparel. They faced significant challenges in engaging their customers despite their high-quality products....
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