ecommerce growth ECOMMERCE TOPICS

In a world where global digital advertising spending is projected to surpass $600 billion in 2023, businesses find themselves grappling with an overwhelming challenge: how to effectively connect with their target audience amidst the noise. Many aspiring entrepreneurs, like Maria Lopez from Spain, discovered firsthand the pitfalls of traditional marketing methods that simply fell short in today's digital landscape. Maria, a passionate owner of a boutique artisan furniture business, struggled to draw attention to...

Did you know that mobile shopping now accounts for over 54% of total ecommerce sales in 2023? This staggering statistic from the digital landscape underlines the necessity for businesses to adapt quickly or risk being left behind. One client of ours, Jane's Boutique from Australia, faced significant challenges with low mobile conversion rates. Customers were abandoning their carts at the checkout stage due to a cumbersome process and poor mobile user experience. We stepped...