multi-channel e-commerce ECOMMERCE TOPICS

In today's fast-paced digital economy, over 73% of consumers are engaging with brands across multiple channels, a statistic that underlines the necessity for businesses to embrace multi-channel e-commerce. This was precisely the challenge faced by ABC Fashion, a thriving apparel company based in Australia. Despite having a successful online store, they were missing out on significant sales opportunities across social media platforms and marketplaces like Amazon. By integrating Cmsmart's multi-channel strategies, they not only...