multichannel ecommerce ECOMMERCE TOPICS

Did you know that multichannel retailers enjoy a staggering 120% higher customer retention rate compared to their single-channel counterparts? This statistic from Shopify illuminates a crucial reality of today's digital marketplace, where business owners strive not only to survive but to thrive among fierce competition. Take the example of GreenTech Innovations, a forward-thinking eco-friendly product retailer based in Canada. Faced with stagnating sales due to their reliance on a single sales channel, they turned...

In the dynamic world of eCommerce, a staggering 30% increase in conversions is just the tip of the iceberg for businesses that harness multichannel strategies. Today, achieving greater visibility and customer engagement has become essential, as brands like Samsung demonstrate how diversifying sales channels leads to substantial growth. Take the inspiring case of Fashionista Store in Vietnam, a thriving online retail business that struggled to gain visibility across competition-dominated platforms. With the integration of...