Social Media Integration ECOMMERCE TOPICS

Did you know that nearly 70% of online shopping carts are abandoned before completion? This startling statistic reflects a common challenge faced by eCommerce businesses: the friction in the purchasing process that can deter potential buyers. In Australia, a thriving sports apparel brand named FitStyle struggled with high cart abandonment rates. After implementing comprehensive social media integration strategies, including social logins and engaging sharing campaigns, they saw a remarkable 30% decrease in abandoned carts...