UI vs UX infographic ECOMMERCE TOPICS

Did you know that 88% of online shoppers are less likely to return to a site after a bad experience? In the fast-paced world of ecommerce, the delineation between User Interface (UI) and User Experience (UX) can often become muddled, leading to misaligned strategies that ultimately cost businesses dearly. Consider the case of Fashion Co. in the UK, an online retailer struggling with cart abandonment due to a confusing interface and poor navigation. After...