In a time where the e-commerce landscape is rapidly evolving, it's critical for business owners to keep pace with emerging trends that shape consumer behavior. An astounding U.S. e-commerce sales are projected to surpass $1 trillion by 2023, illuminating the urgency for retailers to optimize their online strategies. Take the compelling case of Lisa Martens from Canada, who runs a mid-sized apparel business. Struggling to maintain her market share amidst a wave of competitors...
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