Did you know that multichannel retailers enjoy a staggering 120% higher customer retention rate compared to their single-channel counterparts? This statistic from Shopify illuminates a crucial reality of today's digital marketplace, where business owners strive not only to survive but to thrive among fierce competition. Take the example of GreenTech Innovations, a forward-thinking eco-friendly product retailer based in Canada. Faced with stagnating sales due to their reliance on a single sales channel, they turned...
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