In today's rapidly evolving digital marketplace, consumer expectations have reached an all-time high, with over 80% of customers now favoring self-service solutions for resolving their service issues, according to a report by Gartner. This shift towards self-service creates both opportunities and challenges for businesses eager to enhance customer satisfaction while managing operational costs. Consider the case of ABC Apparel, a successful clothing retailer based in Australia, who faced mounting pressure to provide immediate support...
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