Business Transformation for Print Ordering and Personalized Products

Context and Problem

Print Local, based in Capalaba, Queensland, specializes in retail and commercial printing. They provide a variety of print products, including business cards, flyers, signage, and personalized gifts. Despite their robust product offerings and commitment to fast shipping and money-back guarantees, they faced challenges in effectively showcasing their diverse services online and providing a seamless customer journey from product selection to purchase.

Goals

The goal was to transform Print Local's online ordering system by enhancing the visibility and accessibility of their services while ensuring a smoother customer experience. This included minimizing complexities in order placement, improving the clarity of product categories, and facilitating easier uploads for customer artworks.

Solution Overview

CMSMART delivered a comprehensive improvement to Print Local’s online ordering experience. By refining the catalog structure, we enabled customers to easily navigate through products based on their needs. The addition of new features, like an online design tool and streamlined ordering flow, facilitates a quicker and more efficient purchasing process.

Key Capabilities

• Optimized online ordering with clear product categories
• Enhanced product configuration options for a personalized experience
• Artwork upload capabilities aligned with production needs
• Incorporated online design options for user convenience

Implementation Approach

The implementation was executed in well-defined phases including assessment of existing systems, strategic planning, design overhaul, and rollout of the new features. Each phase involved collaboration with Print Local to ensure alignment with their operational workflows.

Outcomes and Results

The enhanced website structure allowed for improved discoverability of services and a more intuitive ordering experience. Customers experienced reduced friction when selecting options and submitting artwork, ultimately leading to a more satisfying process for ordering business stationery and personalized items. Overall, CMSMART’s contributions significantly elevated Print Local’s online capabilities.

Workflow Integration

This transformation aligns seamlessly with Print Local’s operational workflow, facilitating a clear path from quotation through to proofing, production, and fulfillment. Customers can expect a more organized and responsive service overall, enabling Print Local to maintain its commitment to quality and quick service delivery.