Enhanced Online Ordering for Customized Print Products

Context and Problem

Printeraktiv operates as an online print shop, offering a variety of print products including business cards, flyers, and signage. The challenge faced was the need to create a more user-friendly ordering experience, allowing customers to easily discover services and navigate through a wide range of customizable options. This was crucial for catering to their primary market of small businesses and producers, who often require low-run print options.

Goals

The primary goal was to streamline the customer journey from initial discovery through to order placement and fulfillment. The focus was on enhancing the online ordering process and making it easier for users to create and submit their artwork, thereby reducing the time and steps needed to complete a purchase.

Solution Overview

CMSMART facilitated a significant enhancement of Printeraktiv's online ordering system and overall customer journey. This involved restructuring the product catalog to showcase various print categories effectively, creating a clear workflow for order placements, and implementing user-friendly features.

Key Capabilities

• Improved online ordering system that ensures faster access to products and services.
• Integration of an online design editor for customers to create their custom artwork directly on the platform.
• Direct file upload options to simplify the submission process for artwork.
• Enhanced navigation through well-defined product categories tailored to customer needs.
• Reduction of friction throughout the ordering process, allowing customers to select additional options easily.

Implementation Approach

The solution was implemented in several high-level phases, which included an initial consultation to identify key pain points, followed by the design and execution of the new online platform. This was accomplished through collaborative workshops with the client to ensure alignment with business goals.

Outcomes and Results

The enhanced online presence has positioned Printeraktiv to better serve its clients by improving service discoverability and creating a seamless ordering experience. Customers now benefit from efficient navigation and reinforced clarity in available services, leading to higher satisfaction and retention rates. The online process now allows for quicker turnaround and fulfillment of customer orders.

How it Fits Into Client Workflow

The enhanced ordering experience streamlines the complete customer workflow from quote requests, through proof approvals of artwork, to production and final delivery of print products. This transformation not only supports Printeraktiv's operational objectives but also strengthens its commitment to customer satisfaction.