Enhanced Online Catalog and Ordering Experience for Custom Print Solutions
Cmsmart delivered this project remotely for a client. The initiative aimed to revolutionize the digital presence of a custom printing company, focusing on optimizing their online catalog and streamlining the customer ordering experience. The outcome of this initiative included improved discoverability of services, a notably reduced friction in the customer journey for selecting options and submitting artwork.
- Solution type Catalog & Ordering
Enhanced Online Catalog and Ordering Experience for Custom Print Solutions is a project built by Cmsmart. This case study sets out the challenge, what was built and the result as recorded.
- Solution type Catalog & Ordering
Project overview
Get to know this project through its key features and benefits.
Challenge, solution & features
How we approached this build, what we built, and what shipped.
1The challenge
- Enhance visibility and clarity of service offerings
- Streamline the online ordering process
- Facilitate smoother artwork submission and configuration options for customers
2What we built
The initiative aimed to revolutionize the digital presence of a custom printing company, focusing on optimizing their online catalog and streamlining the customer ordering experience. The primary challenge involved the prior inefficient navigation structure, which hindered users from easily discovering services such as business cards, flyers, and signage.
The strategy employed centered on restructuring the online catalog to promote better service visibility and user engagement. This involved an array of enhancements, including intuitive navigation designed to simplify the economy of page views and reduce the steps needed to complete orders.
The implementation unfolded in several phases, beginning with an audit of existing systems to identify bottlenecks, followed by the design and development of a more user-centric interface. The final phase involved rigorous user testing and feedback integration, ensuring that the enhancements met customer needs effectively.
The upgraded system effectively aligns with the client's operational workflow, facilitating transitions from quotation to proofing, production, and fulfillment with greater efficiency. This direct impact not only enhances client satisfaction but also supports ongoing business growth in a competitive digital marketplace.
3Cmsmart modules used
- Online product configuration for personalized orders
- Improved categories showcasing various printed products
- Enhanced artwork upload capabilities enabling users to submit their designs effortlessly
Capabilities as listed in the project record.
4The result
The outcome of this initiative included improved discoverability of services, a notably reduced friction in the customer journey for selecting options and submitting artwork. Collectively, these enhancements created a more appealing portfolio structure for showcasing products and services, thereby elevating the overall customer experience.
As described in the project record.
Support
Plan your project with our founder
Huy Nguyen (David)Founder & CEO, Cmsmart · Netbase JSC
“Tell me about your project — I read every request personally.”
- Free scoping call with an ecommerce consultant
- Written proposal with scope and price before any work
- Since 2012 · 6,300+ client projects in 80+ countries
Want a project like this?
Tell us your workflow and get a tailored proposal.
- Free scoping call with an ecommerce expert
- Written proposal with scope and price before work starts
- A dedicated project manager for your build
How it works
How we run your project
The same WorkSuite-backed flow you see in your cmsmart.net dashboard, from first request to handover.
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Step 1
Request & scoping
You submit a request at project-proposal and an ecommerce expert reviews your requirements.
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Step 2
Proposal & estimate
A written scope and price before any work starts -- you can see it in your dashboard.
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Step 3
Milestones & tasks
Your project runs as milestones and tasks with a project manager; progress is visible in your dashboard.
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Step 4
Milestone payments
Payment terms are set per project in your proposal; each milestone is invoiced in your dashboard and paid online with PayPal.
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Step 5
Support tickets
Questions and change requests go through tickets in your dashboard, with your project's history kept.
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Step 6
Handover & maintenance
After delivery and testing on your store, optional maintenance and backup are available.
Benefits
What this build changed for the business
Discover the advantages and value users gain from using this project.
Clearer service discovery
Smoother ordering flow
Fewer missing artwork files
Faster proof-to-production handoff
Consistent customer communication
Reduced manual coordination
Real numbers, real clients
Trusted by store owners in 80+ countries
What we have delivered since 2012, and what customers say about working with us.
- 6,300+ client projects since 2012
- 4,600+ projects delivered since 2012
- 1,800+ live stores online now
- 80+ countries clients worldwide
- 500+ custom development projects since 2012
- 120+ engagements running 5+ years ongoing support
Since 2012 · a Netbase JSC company · as of Sep 2026 · source: WorkSuite project records
Rated by customers on third-party sites (as of Sep 2026)
Teams in 80+ countries run their ecommerce projects with Cmsmart
I really appreciate the great support and responsiveness. They clearly understand the needs of their customers. They are always available for any further questions.
K
Khokher Gaurav
🇮🇳 India Jan 2022
Good Services. Provide the professional advice to improve and modify the CMS system.
H
HK TP
🇭🇰 Hong Kong Jan 2022
Andrea and Katie were very helpful in setting up my website, installing plugins and guiding in setting up products. Great customer service 👍
D
Digitees AU
🇦🇺 Australia Jun 2021
Read more testimonials → Delivered & maintained with WorkSuite: tickets, tasks, milestones and invoices in one place. See how it works →
FAQ
Frequently asked questions
Common questions about this kind of build.
Who is this workflow best for?
Can customers upload artwork and provide print specs?
Can we restructure our catalog and categories?
What happens after an order is placed?
Does it work for both B2C and B2B orders?
Will it reduce order mistakes and missing information?
Can it handle proofs and customer approvals?
Do we need a designer or developer to use it?
Related
More ways to explore this build
Similar services and projects worth a look.
More Catalog & Ordering projects
- Photo Products
- WooCommerce
Streamlined Order Management for Custom Print Services
View case study →
- WooCommerce
Business Transformation for Custom Product Catalog and Ordering Experience
View case study →
Business Revenue Growth through Enhanced Online Ordering and Cataloging
View case study →The team behind it
The team behind these projects
Account Manager
Project Manager
Business Analyst
Developers & QA
- Scoped first by an Account Manager and a BA
- Milestones and sprints tracked in WorkSuite
- Support and growth after launch
Want a project like this?
We work remotely with clients in 80+ countries; contracts and payments go to Netbase JSC. Talk to the CEO, Huy Nguyen (David), on WhatsApp +84 937 869 689 or at project@cmsmart.net.
Request a similar project →Tell us what you need — get a free consultation and a tailored quote.
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Cmsmart Ecommerce provides custom ecommerce and WooCommerce development services for web-to-print, product personalization, plugin support and API integration.
Web-to-print, WooCommerce, B2B and AI specialists who plan, build and support stores together.
Meet the team →- Cmsmart is a brand of Netbase JSC. We work remotely with clients in 80+ countries; contracts and payments go to Netbase JSC.
- 91 Nguyen Chi Thanh Str, Dong Da Dist, Hanoi, Vietnam
- Email: project@cmsmart.net
- WhatsApp: +84 937 869 689
- Contact page
Cmsmart Ecommerce — a Netbase JSC company. Copyright © 2012-2026 Cmsmart.net. All rights reserved.
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