5 interesting tips you should use to improve your Marketplace website.

Tip 1: your website needs to have a powerful search tool.

This tool will help your shoppers find products more easily by keywords. Moreover, Give Them an Ever-present Search Box will become your advantage over the competitions. Customers and visitors can find information about your products, services every time, everywhere.

Ajax Search Suggest and Autocomplete for Magento 2

Tip 2: You should organize the navigation bar reasonably.

When looking at a website, a good website is to navigate with ease and offer a great experience for your visitors. There are many ways to navigate on your website, one of them is the navigation bar. It is very important because it is placed on the homepage - the face of your website. So, how to organize the navigation bar reasonably?

1. Limit the number of elements on bar
2. Use short, concise names for your menu bar
3. Create rational: categories and drop-down menus

Mega Menu Extension for Magento 2

Tip 3: You need to use Add to cart and Persistent Shopping Cart

Add to Cart is a way to create your temporary wishlist of items by adding them to your cart, which will keep track of the items until you leave the Marketplace website.

Persistent shopping cart is a way to keep track of unpurchased items that are left in the cart and saves the information for the customer’s next visit.

These two buttons label significantly improved conversion rate, the rate of products added, and purchases completed.

Virtuemart Cart Pro Extension

Tip 4: Notify contact information

No matter how good your credentials, a first-time visitor will always worry and have eyes on your website. You can introduce physical Location, Phone Number, email, Facebook, Twitter, Linkedin, Instagram, ...on your website. Then, you will reduce the suspicion and apprehension from your customers.

Tip 5: There is a category about "Way to save"

Gather all discounts, promotions… into a catalog. Then create a menu for them in a prominent position on the home page. Then your customers will be happy to know your promotion channel clearly.

The above is the article about 5 interesting tips you should use to improve your Marketplace website. Besides, there are still many other interesting tips you can use to improve your Marketplace website. Hopefully, the article has brought an overview for you. If you have any questions, feel free to feedback here. Our team is willing to support you. Thank you!

Sincerely,
CMSmart team

Vincent
Sales Consultant Manager

 

Further reading

• Statista marketplace research
• BigCommerce marketplace guide