Cmsmart Ecommerce provides custom ecommerce and WooCommerce development services for web-to-print, product personalization, plugin support and API integration.
Cmsmart B2B Commerce & Operations Consultant
Designs B2B ordering, marketplaces and the operations behind them.
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In short
A WooCommerce B2B store setup usually means weeks of custom development before a single business buyer can sign in. The Cmsmart B2B Store compresses that into about an hour: Store Setup v2 installs the theme, the Cmsmart B2B add-on and a sample catalogue, so your first hour goes into your own branding, products and policies, not building company accounts and price lists from a blank install.
What does quoting B2B buyers by email actually cost a print or promo supplier?
Every manual quote is a round trip: a buyer emails for a price, someone looks up a rate card, a spreadsheet gets updated, and the buyer waits. Cmsmart B2B Store replaces that loop with company accounts, price lists and a quote queue built into the store, so repeat buyers see their price and order without a phone call.
If you sell business cards, signage, packaging or branded merchandise to companies, you probably recognise this pattern:
Put a number on it: quotes typed per week × minutes per quote × your loaded hourly cost is the staff time a manual process spends before a single order is placed. The pressure to fix this is only growing: 67% of B2B buyers now say they favor a rep-free buying experience, per a 2026 Gartner survey — they want a price and an order path, not an email thread.
What could your B2B storefront look like by tomorrow?
Cmsmart B2B Store gives each business buyer a sign-in with their own price list, a quick-order screen and a quotes inbox, while your team approves accounts and quotes from one dashboard — all running before lunch, on sample data you can replace later.
Example scenario. A procurement buyer signs in and "Sign in for your price" becomes their agreed tier price. They load last quarter's order from a saved list and the cart recalculates at contract price. An item needing a custom quote goes from the product page straight to your approval inbox — approved in two clicks, from a phone, between meetings.
If you'd rather see this before you install anything, Cmsmart keeps live store and product designer demos running so you can try a B2B-style storefront as a guest before you commit to a plan.
How does Cmsmart turn a sample store into your B2B storefront?
Cmsmart builds the B2B store from four pieces that already talk to each other: the Cmsmart Stores theme for the storefront, the Cmsmart B2B add-on for company accounts and quotes, WooCommerce for products and checkout, and the Cmsmart Product Designer for any product you want buyers to personalise.
One thing happens before the walkthrough below: Store Setup v2 installs the Cmsmart B2B Store onto your host, by installer file (about 10 minutes) or manual theme files (about 30). See installing the Cmsmart Store parent and child theme — this guide picks up once your store is live with sample data.
From there, four building blocks do the work:
Everything above ships today. Per-client catalogues, ERP-driven pricing and dedicated brand portals are not part of the plugin — covered under custom development further down.
What's the business value of starting from a working B2B store instead of a blank one?
Cmsmart B2B Store turns company accounts, price lists and quote approval from a custom build into a configuration task, so the time you save shows up as faster account activation, fewer manual quotes and a shorter path from signed contract to first order.
Rough-cut ROI worksheet (use your own numbers): (manual quotes per month × minutes per quote × your loaded hourly cost) − (time your team now spends approving accounts and quotes in the B2B inbox) = monthly staff hours returned to selling instead of admin.
The buyers on the other end of that calculation are also more ready to self-serve than they used to be: McKinsey's B2B Pulse survey found 73% of B2B buyers comfortable placing orders over $50,000 online, up from 59% two years earlier, so a self-service account and price list is no longer a small-order-only convenience.
Cmsmart insight: the B2B accounts we see succeed fastest are the ones where the storefront is set to "Hide prices for guests" from day one — buyers learn immediately that an account unlocks a real price, which pulls applications in instead of leaving the apply form to be found by accident.
How do you complete the WooCommerce B2B store setup in the first hour?
Once Store Setup v2 has installed the store, you set up Cmsmart B2B Store by working through branding, pages, your product catalogue, pricing, store settings and a test order — all inside the same WordPress admin screens, with no code and no developer on call.
How do company accounts, price lists and quotes work once buyers sign in?
Cmsmart B2B adds a Companies list, price lists with tier presets, a quote queue and an approval inbox to wp-admin, plus a matching buyer portal with quick order, quotes, company details and saved shipping locations inside My account, so buyers manage their own account.
The demo ships three fictional companies on different tiers and terms, each with members in roles such as Admin, Buyer, Approver and Viewer, so you can see the feature's shape before adding your own.
Price lists carry the numbers: a company buys from its own list or a tier preset (B2C, B2B A, B2B B, B2B C, VIP), while guests always pay retail. An order inside a company's approval rule checks out immediately; one above it waits for your sign-off.
When a job doesn't fit a price list, a buyer sends a quote request; your team answers it from the Quotes screen, and an accepted quote is paid as a normal order.
On the storefront, a guest sees "Sign in for your price" instead of a number, which is the signal that an account unlocks real pricing.
Once signed in, My account gains a B2B dashboard, quick order, a quotes list and saved shipping locations.
What can Cmsmart build on top of the B2B Store for your business?
Beyond the store Cmsmart ships, Cmsmart builds custom development for the parts of a B2B operation that are specific to your contracts and your systems — priced and scoped after a short call, through the same discovery, build, QA and launch process as every Cmsmart project.
The Cmsmart B2B Store covers accounts, price lists, quotes and approvals out of the box. These common next asks are not part of the plugin, and we build them as custom development:
We scope it the same way every time: discovery call, solution design, build sprints, QA, launch, then support — see Cmsmart ecommerce projects.
Plan my custom B2B build
Why work with Cmsmart to set up your B2B store?
Cmsmart has built ecommerce stores as a Netbase JSC division since 2012, with 6,300+ client projects and 1,800+ live stores running today, so a B2B store built on the Cmsmart B2B Store is built by a team that also supports and extends it afterwards.
Cmsmart is a Netbase JSC division building ecommerce stores since 2012: 6,300+ client projects, 4,600+ delivered, 1,800+ live stores in 80+ countries, rated 4.2 on Trustpilot from 404 reviews. The same team that built the B2B Store can extend it — see Cmsmart B2B Ecommerce solutions, the Product Designer plugin page, or the Product Designer user guides.
Talk to a B2B commerce consultant
Frequently asked questions
Can I use my own products instead of the demo catalogue?
Yes. The demo import gives you a sample catalogue to see the layout and the printing-option sets in place; replace it with your own in Products > All Products.
Which plan activates the Cmsmart B2B Store?
The Cmsmart B2B plan, which also includes Fullstore and Premium rights. Check current pricing on cmsmart.net/pricing, the source of truth for plans and prices.
Can I change the colours and logo without touching code?
Yes, in the Site Editor's block-based header and footer template parts. See customising the Cmsmart Store in the Site Editor for the full walkthrough.
Do guests see prices before they sign in?
Depends on the storefront mode: Open shows prices to everyone, Hide prices for guests shows "Sign in to see your price", and Login required sends visitors to the login page. Logged-in customers are never affected.
Can each company have its own price list?
Yes. A company buys from its own price list or a shared tier preset (B2C, B2B A, B2B B, B2B C, VIP); guests always pay retail.
Is the Cmsmart Product Designer included, and do I have to turn it on?
Cmsmart Product Designer 2.18.3 ships with the store but isn't switched on for any sample product. Enable it per product when buyers should personalise it; use Printing Options where you only need to price.