Table of contents
See also: Cmsmart pricing and Cmsmart products.
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Cmsmart Ecommerce provides custom ecommerce and WooCommerce development services for web-to-print, product personalization, plugin support and API integration.
Cmsmart B2B Commerce & Operations Consultant
Designs B2B ordering, marketplaces and the operations behind them.
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In short
What does quoting B2B buyers by email actually cost a print or promo supplier?
Every manual quote is a round trip: a buyer emails for a price, someone looks up a rate card, a spreadsheet gets updated, and the buyer waits. Cmsmart B2B Store replaces that loop with company accounts, price lists and a quote queue, so repeat buyers see their price and order without a phone call.
If you sell business cards, signage, packaging or branded merchandise to companies, you probably recognise this pattern:
Put a number on it: quotes per week × minutes per quote × your loaded hourly cost is staff time spent before a single order is placed. The pressure is only growing: 67% of B2B buyers now favor a rep-free buying experience, per a 2026 Gartner survey.
What could your B2B storefront look like by tomorrow?
Cmsmart B2B Store gives each business buyer a sign-in with their own price list, a quick-order screen and a quotes inbox, while your team approves accounts and quotes from one dashboard — all running before lunch, on sample data you can replace later.
Example scenario. A procurement buyer signs in and "Sign in for your price" becomes their agreed tier price. They load last quarter's order from a saved list, and the cart recalculates at contract price. An item needing a quote goes straight from the product page to your approval inbox — approved in two clicks, from a phone.
How does Cmsmart turn a sample store into your B2B storefront?
Cmsmart builds the B2B store from four pieces that already talk to each other: the Cmsmart Stores theme for the storefront, the Cmsmart B2B plugin for company accounts and quotes, WooCommerce for products and checkout, and the Cmsmart Product Designer for any product buyers personalise.
Before the walkthrough below, Store Setup v2 installs the store onto your host — see installing the Cmsmart Store parent and child theme — and this guide picks up once it's live with sample data.
From there, four building blocks do the work:
Everything above ships today, including a brand library and brand rules, built on Cmsmart Product Designer. ERP-driven pricing, punchout ordering and multi-step approvals are custom development, covered further down.
What's the business value of starting from a working B2B store instead of a blank one?
Cmsmart B2B Store turns company accounts, price lists and quote approval from a custom build into a configuration task, so the time you save shows up as faster account activation, fewer manual quotes and a shorter path to first order.
Rough-cut ROI worksheet (use your own numbers): (manual quotes per month × minutes per quote × your loaded hourly cost) − (time your team now spends approving accounts and quotes in the B2B inbox) = monthly staff hours returned to selling instead of admin.
Buyers are also more ready to self-serve large orders than before: McKinsey's B2B Pulse survey found 73% are comfortable placing orders over $50,000 online, up from 59% two years earlier.
Cmsmart insight: the B2B accounts we see succeed fastest set the storefront to "Hide prices for guests" from day one — buyers learn immediately that an account unlocks a real price, which pulls applications in instead of leaving the apply form unnoticed.
How do you complete the WooCommerce B2B store setup in the first hour?
Once Store Setup v2 has installed the store, you set it up by working through branding, pages, your catalogue, pricing, store settings and a test order — all inside the same WordPress admin screens, no code and no developer on call.
How do company accounts, price lists, brand templates and quotes work once buyers sign in?
Cmsmart B2B adds a Companies list, price lists with tier presets, brand rules, a quote queue and an approval inbox to wp-admin, plus a matching buyer portal with quick order, quotes and saved shipping locations inside My account, so buyers manage their own account.
The demo ships three fictional companies on different tiers, each with members in roles such as Admin, Buyer, Approver and Viewer. Cmsmart B2B's seven admin screens — Overview, Inbox, Companies, Pricing, Quotes, Brand and Settings — put every application, approval and quote in one queue instead of scattered across email.
The Brand screen holds brand rules and a brand library of shared logos and artwork for the company, so templates stay on-brand without a design review on every order.
Price lists carry the numbers: a company buys from its own list or a tier preset (B2C, B2B A/B/C, VIP); guests always pay retail. An order inside a company's approval rule checks out immediately, one above it waits for your sign-off. A job that doesn't fit a price list becomes a quote request, answered from the Quotes screen and paid as a normal order once accepted.
On the storefront, a guest sees "Sign in for your price" instead of a number. Once signed in, My account gains a B2B dashboard, quick order, a quotes list and saved shipping locations.
What can Cmsmart build on top of the Cmsmart B2B Store for your business?
Beyond the store Cmsmart ships, Cmsmart builds custom development for the parts of a B2B operation specific to your contracts and systems — priced and scoped after a short call, through the same discovery, build, QA and launch process as every Cmsmart project.
The Cmsmart B2B Store covers accounts, price lists, quotes, approvals and brand tools out of the box. These common next asks are custom development:
We scope it the same way every time: discovery call, solution design, build sprints, QA, launch, then support — see Cmsmart ecommerce projects.
Plan my custom B2B build
Why work with Cmsmart to set up your B2B store?
Cmsmart has built ecommerce stores as a Netbase JSC division since 2012, with 6,300+ client projects and 1,800+ live stores running today, so your B2B store is built by a team that also supports and extends it afterwards.
4,600+ projects delivered, 80+ countries, rated 4.2 on Trustpilot from 404 reviews. See Cmsmart B2B web-to-print solutions, the Product Designer plugin page, or the Product Designer user guides.
Talk to a B2B commerce consultant
Frequently asked questions
Which plan activates the Cmsmart B2B Store?
The Cmsmart B2B plan, which includes the Cmsmart Product Designer plugin itself. Check current pricing and inclusions on cmsmart.net/pricing, the source of truth for plans and prices.
Do guests see prices before they sign in?
Depends on the storefront mode: Open shows prices to everyone, Hide prices for guests shows "Sign in to see your price", and Login required sends visitors to the login page. Logged-in customers are never affected.
Can each company have its own price list and brand tools?
Yes. A company buys from its own price list or a shared tier preset (B2C, B2B A, B2B B, B2B C, VIP) and keeps its own brand rules and brand library in Cmsmart B2B > Brand; guests always pay retail. Locked, per-company brand templates with their own approval workflow are available as custom development.
Is the Cmsmart Product Designer included, and do I have to turn it on?
Yes — the Store Setup content tree bundles Cmsmart Product Designer 2.18.5, but it isn't switched on for any sample product. Enable it per product when buyers should personalise it.
How do I pay securely?
Contracts and payments go to the company, Netbase JSC: plans are paid through PayPal; services are invoiced by Netbase JSC under a written proposal and paid by bank transfer to Netbase JSC's company account or by PayPal Business. Cmsmart (Cmsmart Ecommerce) is the ecommerce brand of Netbase JSC, a company based in Hanoi, Vietnam.
How do I contact Cmsmart or get a quote?
Message the Cmsmart team on WhatsApp at +84 937 869 689 or email project@cmsmart.net; the contact page at cmsmart.net/contact lists every channel, and Request a quote (cmsmart.net/project-proposal) sends a project brief. Customers with a licence open a ticket from the dashboard.
Further reading