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See also: Cmsmart pricing and Cmsmart products.
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Cmsmart Ecommerce provides custom ecommerce and WooCommerce development services for web-to-print, product personalization, plugin support and API integration.
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In short
What does skipping a parallax print-shop storefront cost you?
Every week without a working storefront, your print shop keeps taking business-card and postcard orders by phone, email and PDF proof, which costs staff time on quoting and reprints. Cmsmart Parallax Store moves that catalogue, pricing and proofing online so orders arrive specified and paid for.
Run the cost with your own figures, not an invented number:
The common thread: a plain catalogue page does not show your print shop at work, seasonal offers get lost in a product list, and customers needing design help still have to phone or email before they see a price.
What could your print shop's storefront look like instead?
Imagine a customer landing on your home page at 9pm: a full-width photo of your press room, a live discount banner, then sections for your best-selling cards and a "need design help?" block. Cmsmart Parallax Store builds that layout out of the box, with your products and prices already attached.
Example scenario. A visitor scrolls past your hero banner into a "Featured products" section, opens a business-card listing, chooses paper stock and finish, then clicks Start Design. They upload their logo or build a layout in the browser, see the price update live, and check out. Your next morning starts with a specified, paid order instead of an email thread.
Want to talk through what this looks like for your own catalogue first? Talk to an ecommerce expert.
What happens before this guide starts?
Cmsmart Store Setup v2 installs the Parallax Store for you: pick the store, download the installer or take the theme files, and the wizard adds WordPress, WooCommerce, the theme and sample data in guided steps, no manual file copying required.
How does the Cmsmart Parallax Store work behind the scenes?
Cmsmart Parallax Store is a WooCommerce child theme on top of the shared Cmsmart Stores parent, with Cmsmart Product Designer bundled in: the theme supplies the parallax layout and page templates, WooCommerce handles catalogue and checkout, and the designer plugin adds the upload-or-design step and the print-ready file.
Four pieces work together once the installer finishes:
printstores-parallax) — the parallax home page and section styling, on the shared Cmsmart Stores 2.0.0 parent theme.Cmsmart insight: keep the parent theme (Cmsmart Stores) installed but inactive. Every Cmsmart store child theme reads shared templates from it, so removing the parent to "tidy up" themes breaks the child theme's layout.
How do you complete your Parallax WooCommerce store setup in the first hour?
After Store Setup v2 finishes, Cmsmart Parallax Store already has sample pages, menus and 21 printable products; your first hour is spent replacing the sample branding, checking the Cmsmart Product Designer tab on your products, and turning on payments, shipping and your store address.
Branding: logo, colours, header and footer
The header and footer are WordPress template parts, edited in the Site Editor rather than a classic theme options page: swap the Site Logo block, adjust the menu, and the accent colour and section backgrounds follow from there. The full walkthrough of recommended plugins and site-editor settings lives in Customise a Cmsmart Store.
Pages, menus and products
The demo import adds the pages a print shop needs on day one — Home, Shop, Cart, Checkout, My Account, About, Contact and more — plus 21 sample products already sorted into business cards, postcards, flyers, envelopes and appointment cards.
The Cmsmart Product Designer tab on your products
Every printable product carries a "Setting Cmsmart" box (design sides, templates, DPI) and an "NBD options" box (which printing-option set it uses) — together they set the design areas, paper and finish choices, and the choice between designing online and uploading a print-ready file.
On the storefront, that setup becomes a live editor: buyers click Start Design, choose "design here online" or upload their own file, and Cmsmart Product Designer automatically produces a print-ready PDF that matches the order on Process, instead of a separate file someone has to build by hand (version 2.17 extended that match to custom-size products) — see the Cmsmart Product Designer user guides for the full toolset.
Payments, shipping, store address and currency
WooCommerce's own settings carry the money side of the store: payment methods, shipping regions, and the address and currency used for tax and shipping.
Test order checklist
Go-live checklist
What should a print shop change first in the Parallax Store?
Print shops get the most from the Parallax Store by putting their own press-floor photography in the hero sections, pointing "design help" at both the online designer and file upload, and using the live-text offer banner for real seasonal promotions instead of the sample discount copy.
Cmsmart insight: set DPI and bleed once, in the Setting Cmsmart box, rather than per template. Business-card and postcard buyers rarely know what "0.125 in bleed" means; the product description can say it in plain language while the designer enforces it.
What's the business value of getting this right?
A properly set-up Cmsmart Parallax Store turns phone and email print orders into specified, paid checkouts, and each step from branding to the first live order is something you can track: time to go live, time to first real order, and what each order is worth to your shop.
Rough payback, in your own numbers: (hours saved on quoting per week × your hourly staff cost) + (reprints avoided per month × cost per reprint) − (hosting and plan cost per month) = the monthly value of running the store properly. Plug in your own figures; shop size and product mix vary too much for an industry-wide average to mean anything.
What can Cmsmart build on top of the Parallax Store?
Beyond what Store Setup v2 installs, Cmsmart builds the project-specific work a growing print shop needs: a price list turned into a tuned price matrix, ERP or MIS integration with production, and migration from another platform, each one scoped to your own catalogue and process rather than sold as a generic add-on.
Delivery follows the same path on every project — discovery, solution design, build in sprints, QA, launch and support — see Cmsmart Ecommerce Projects.
Get a custom store-setup quote
Prefer Cmsmart to do the install and demo import for you? See Store Setup and Demo Import.
Why Cmsmart for your print shop's store?
Cmsmart has built ecommerce and web-to-print stores since 2012 as a Netbase JSC division, with over 6,300 client projects and 1,800+ stores live today, the same team and the same Cmsmart Product Designer plugin behind the Parallax Store you just set up in this guide.
Frequently asked questions
Can I use my own products instead of the sample catalogue?
Yes. The sample catalogue runs from the first minute; replace the 21 sample products with your own range at any pace, or edit their prices, descriptions and printing options and keep the structure.
Which plan activates the Cmsmart Parallax Store?
A Cmsmart Fullstore plan activates every Cmsmart Store, including Parallax, or you can start a free 30-day trial key from the dashboard. Current plans are on Cmsmart Pricing.
Can I change the colours, logo and layout without touching code?
Yes. Branding and layout are edited in the WordPress Site Editor — logo, header, footer and section content — without touching theme files. See Customise a Cmsmart Store for recommended settings.
Do customers have to design online, or can they upload a print-ready file?
Both, per product. The Setting Cmsmart box turns online design and file upload on or off independently, so a business-card listing can offer "design here online" and "upload your own file" side by side.
What happens to the sample data when I go live?
Remove it from Cmsmart › Store Setup when ready; sample products, orders, customers and pages are flagged as samples so they clear in one step rather than product by product.
How do I pay securely?
Contracts and payments go to the company, Netbase JSC: plans are paid through PayPal; services are invoiced by Netbase JSC under a written proposal and paid by bank transfer to Netbase JSC's company account or by PayPal Business. Cmsmart (Cmsmart Ecommerce) is the ecommerce brand of Netbase JSC, a company based in Hanoi, Vietnam.
How do I contact Cmsmart or get a quote?
Message the Cmsmart team on WhatsApp at +84 937 869 689 or email project@cmsmart.net; the contact page at cmsmart.net/contact lists every channel, and Request a quote (cmsmart.net/project-proposal) sends a project brief. Customers with a licence open a ticket from the dashboard.
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